donato mangialardo

45 Abonné

Developing and maintaining an intimate understanding of market, buyers and competition and turn this expertise into positioning compelling positioning messages that speaks to our target audiences and clearly articulates our differentiation. Creating and maintaining product content and strategies to feed the inbound marketing engine for each buyer personas and each stage of the buyer journey. Creating repeatable processes and tools to support our product-related sales enablement strategy across our geographies worldwide Continuously refine and crystallize Buyer Personas through qualitative and quantitative research, including structured win-loss interviews.

agile product management personas buyer personas product user personas product owner market driven market-driven lean startup models product marketing requirements productmanager userstories productowner business of software allan cooper lean canvas business model canvas software product product manager product (business) content marketing italiano social media marketing web marketing sales cicle ciclo di vendita inbound marketing cohorts lean market oriented persona buyer

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