Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area, CA United States
Profession
Sr Director of Marketing
Secteur d’activité
Technology / Software / Internet
Site Web
www.docebo.com
À propos
Developing and maintaining an intimate understanding of market, buyers and competition and turn this expertise into positioning compelling positioning messages that speaks to our target audiences and clearly articulates our differentiation.
Creating and maintaining product content and strategies to feed the inbound marketing engine for each buyer personas and each stage of the buyer journey.
Creating repeatable processes and tools to support our product-related sales enablement strategy across our geographies worldwide
Continuously refine and crystallize Buyer Personas through qualitative and quantitative research, including structured win-loss interviews.
Mots-clés
agile
product management
personas
buyer personas
product
user personas
product owner
market driven
market-driven
lean startup
models
product marketing
requirements
productmanager
userstories
productowner
business of software
allan cooper
lean canvas
business model canvas
software product
product manager
product (business)
content marketing
italiano
social media marketing
web marketing
sales cicle
ciclo di vendita
inbound marketing
cohorts
lean
market oriented
persona
buyer
Tout plus
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