Where Lean/Agile need to be fed to become much stronger
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Where Lean/Agile need to be fed to become much stronger. A drizzle of market-driven approach and Personas tecniques. Personas and Cohorts. (See note on page #2)
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Where Lean/Agile need to be fed to become much stronger
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- 28. MARKET It is what it is Listen, Research Delivery Buyer Mktg Sales Personas Comm Channels profiling Business Case & Specs GTM Diamond Design Position Reqs Build Launch Validate
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- 34. This new product will get in my way! I don’t want and need to use it. I am an engineer and want to be an engineer! • • • • • • •
- 35. This new product will get in my way! I don’t want and need to use it. I am an engineer and want to be an engineer! • • •
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