Managing relationships and communications is important for public relations. Good relationships benefit organizations by reducing costs and increasing support. Research shows maintaining relationships through access, positivity, openness, assurances, networking, reciprocity, responsibility, reporting, and nurturing keeps key publics central. Successful relationships are measured by control mutuality, trust, satisfaction, and commitment between parties. Missouri State University supports relationships through consistent messaging, recognition events, town halls, and community initiatives.

1. Managing Relationships and Communications for Your Campus Don Hendricks, APR Director of University Communications Missouri State University