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Twitter 101

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Don Martelli
Don Martelli

Don Martelli gives a presentation on using Twitter for business purposes. He covers the basics of Twitter, including how to sign up and customize your profile. He also discusses how to find people on Twitter and tools for using Twitter. Martelli then provides examples of how companies like Wells Fargo and Best Doctors have used Twitter for marketing and public relations. He concludes with best practices for using Twitter and ways to measure effectiveness.

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Twitter 101 By Don Martelli VP & Dir. of Digital Communications e: donald.martelli@mslworldwide.com Twitter: @bigguyd Blog: prfinishline.blogspot.com Social Media Links: www.donmartelli.com 05.12.09
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s Get Started!
About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversation Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Understanding of How Twitter Works
Six Steps To Get Started ,[object Object]
Getting Started ,[object Object]
Getting Started ,[object Object]
Getting Started ,[object Object]
Getting Started ,[object Object]
Getting Started ,[object Object]
Custom Background Example
Navigating Your Twitter Home Page 1 2 3 1 – Where you tweet 2 – Your “following” stream 3 – Stats 4 – Replies, direct messages and favs 5 - Trending 4 5
How to Use Twitter (Literally) ,[object Object],[object Object],[object Object]
Finding People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Tools of the Trade Web Desktop Apps Mobile Snitter TweetDeck Tweetie for Mac Twitter Wiki: http://twitter.pbworks.com/Apps Twitterberry Tweetie for iPhone m.twitter.com
Twitter In Use: Blogger Relations for Wells Fargo Someday Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter In Use: Getting Best Doctors Fused Into the Online Healthcare Conversation
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Glossary (sample) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ?
Thank You! Don Martelli VP & Dir. of Digital Communications e: donald.martelli@mslworldwide.com Twitter: @bigguyd Blog: prfinishline.blogspot.com Social Media Links: www.donmartelli.com

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Twitter 101

  • 1. Twitter 101 By Don Martelli VP & Dir. of Digital Communications e: donald.martelli@mslworldwide.com Twitter: @bigguyd Blog: prfinishline.blogspot.com Social Media Links: www.donmartelli.com 05.12.09
  • 2.
  • 3.
  • 4.
  • 5. Basic Understanding of How Twitter Works
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13. Navigating Your Twitter Home Page 1 2 3 1 – Where you tweet 2 – Your “following” stream 3 – Stats 4 – Replies, direct messages and favs 5 - Trending 4 5
  • 14.
  • 15.
  • 16. Some Tools of the Trade Web Desktop Apps Mobile Snitter TweetDeck Tweetie for Mac Twitter Wiki: http://twitter.pbworks.com/Apps Twitterberry Tweetie for iPhone m.twitter.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. Thank You! Don Martelli VP & Dir. of Digital Communications e: donald.martelli@mslworldwide.com Twitter: @bigguyd Blog: prfinishline.blogspot.com Social Media Links: www.donmartelli.com

Notes de l'éditeur

  1. Microblogging is a relatively new phenomenon defined as “a form of blogging that lets you write brief text updates Twitter is currently one of the most popular microblogging platforms. Users interact with this system by either using a Web interface, IM agent or sending SMS updates. According to the Twitter FAQ, “Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing.”
  2. Twitter allows a user, A, to “follow” updates from other members who are added as “friends”. An individual who is not a friend of user A but “follows” her updates is known as a “follower”. Thus friendships can either be reciprocated or one-way. Members may choose to make their updates public or available only to friends. If user’s profile is made public, her updates appear in a “public timeline” of recent updates. Twitter updates have a limit of 140 characters. This is to allow them to be easily sent over mobile SMS systems. Twitter has since been coined a ‘micro blogging’ platform due to this reliance on short updates . The updates have to be plain text. You cannot embed HTML or any kind of control codes. The only exception to this rule is links.
  3. Call Melanie Seasons about her best practices, examples, training, etc.