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8.15 FINAL Hashtag Campaign Case Histories

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8.15 FINAL Hashtag Campaign Case Histories

  1. 1. How Campbell’s #SocialPR Model Converts Viewers to Users
 Donnetta Campbell has unlocked the “social” social media. As the digital landscape surges in all directions, Campbell bridges the disconnect across this field as it evolves into a multi-generational tool, orchestrating real-time and virtual live events of any category that consistently generate 100 to 600 million impressions. Combining case histories for 2014 and 2015, Campbell has created a total of 2,038,716,083 impressions on twitter and 9 billion in Times Square w NASDAQ. Campbell’s #SocialPR strategy creates an authentic model that is impossible to ignore. On social media, the advertisement is part of the process, because it is not to a viewer; it is to a user. The person actively controls every moment, scrolling, clicking, and reading their way through their digital world. When they see something of interest, they automatically appraise it, because unlike a commercial, they cannot look away or tune it out. It is right in front of them, and they must make a decision. Campbell’s approach is tailored to ensure that what she pushes through her networks allows for the placement of a corporation within the network without coming off as mere filler to the user. The message is reliable and immediately imprints with the user.  The #SocialPR model has been built upon handcrafting and maintaining foundational personal networks and then individualizing the most effective channels to market content for each cause. These networks are then molded to fit the channel. Melding these seemingly separate entities together (that have already earned the trust of their followers) forms influential and guiding “thought leaders” such as C-Suite, NGO directors, and top academics.. The #SocialPR model is iterative. Every accomplishment boosts all of the umbrella networks’ reputations, strengthening them so that Campbell can mold them into even stronger influential forces in future campaigns. 
 In these movements, Campbell calls upon her background of over twenty years spent in a public relations global agency career to establish social touch points through “shareable moments”. Her status as a “connector” is forged through her created ecosystem of thought leaders that are invested in one another and whose causes support and build upon each other. Their earned-influence personal brand platforms are built on peer-to-peer community ecosystems, branded hashtag campaign orchestration, and strategizing through the #SocialPR network. This one of a kind model successfully drives hashtag- driven marketing brand campaigns, i.e. P&G #LIKEAGIRL’s platform. Case History Summary to follow and detailed stats for each upon request.
  2. 2. 
 2015 Hashtag Campaign Impressions Summary 
 2015 Total Impressions: 1,488,630,748 Avg. 9,7897,559 per event Total Tweets: 122,087 Avg. 8,047 per event Total Contributors: aprox. 63,693 9minus 3 events N/A) Avg. 5,359 per event Total Accounts Reached: 258,087,791 Avg. 16,702,422 per event  Summaries of 2015 Case Histories To Date 1 The Harry Walker Speaking Agency First Month Effort  Powerful Influencer Hashtag Launch Report announcing Bono & Former Israeli PM exclusive content, Wikipedia CEO interview on HWA You Tube channel & former Twitter CEO as a new client - July 29, 2015 Hashtags - #TPO - #HWAspeaks - #HWAspeakers - #HWAspkr Total Tweets – 1377 Total Contributors – 650 Total Twitter Accounts Reached – 7,779,392 Total Impressions – 17,167,363 Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film Festival April 23-24, 2015 Total Tweets:  47,225 Total Contributors:  17,680 Total Accounts Reached: 112,039,584 Total Impressions: 583,199,051 Presented In Partnership with UN Global Compact - #GDLE2015 United Nations Headquarters Technology, Women, and People With Different Abilities Millennials Making Global Impact Inspirations Unpinned May 21, 2015 Total Tweets – 6,759 Total Contributors – 642 Total Accounts Reached – 6,695,574 Total Impressions – 150,819,452 

  3. 3. United Nations Impact Leadership “Women, Technology, and Social Innovation:  Creating The Future of Inclusive, Sustainable Economies” March 25, 2015 Total Tweets —10,017 Total Contributors — 32,966 Total Accounts Reached: 13,689,909 Total Impressions: 136,767,033  Global Event 9 Movie Screening & High Level Policy Summits Client: Jeff Skoll’s Participant Media & Fox Searchlight Pictures  Website: EProvStudio.com  Ireland, England, Washington, New York, Brussels Aggregated to May 13, 2015  Total Tweets – 7,207 Total Contributors – 3,952 Total Accounts Reached – 17,801,749 Total Impressions  – 119,622,885 Oppi Festival - A Global Learning Festival New York City  May 15th – 16th  Total Tweets - 13,929 Total Contributors — 1,314 Total Accounts Reached — 8,280,734 Total Impressions — 118,275,683 Social Media Weekend New York City  Sponsored by: Sree Sreenivasan - Chief Digital Officer, Metropolitan Museum of Art Twitter Social - #smwknd  June 19th – June 20th, 2015 Total Tweets – 10,100 Total Contributors – 1,492 Total Accounts Reached – 8,922,358 Total Impressions – 109,159,028 The Boston Film Festival Sponsors #TheVoiceBoston NBC & OTB Festival Twitter Campaign Boston July 15th, 2015 Twitter Campaign  Total Tweets – 10,215 Total Contributors – 3,624 Total Accounts Reached – 52,907,247 Total Impressions – 99,165,325
  4. 4. 
 The Voice NBC BFF Event  Instagram Campaign #TheVoiceBOSTON - #BFFtheVOICE - #BFFVoiceNBC Posts – 85 Comments – 1701 Likes – 27,832 Contributors – 26 Reach – 227,956 Total Impressions – 557,202 Rubin World Education – Month to Month Article Support  May, June, July 2015 Total Tweets – 3,279 Total Contributors – 261 Total Accounts Reached – 3,420,899 Total Impressions – 43,205,828 City Kids NYC Foundation City Kids Sell Keith Haring Liberty Banner Event at Statue Liberty 4th of July July 1st – July 5th Launch Total Tweets – 3,946 Total Contributors – 1,642 Total Accounts Reached – 7,329,958 Total Impressions – 40,751,603 Games For Change – European Festival #g4ceurope in Paris June 15, 2015 Total Tweets – 1088 Total Contributors – 363 Total Accounts Reached – 6,041,434 Total Impressions   – 24,787,237 The Boston Blades CLARKSON CUP 2015 Tournament – Toronto, Ontario, Canada March 6th – March 10th 2015 Total Tweets - 4,406 Total Accounts Reached - 5,753,296 Total Impressions - 20,804,630 One Ocean UN Symposium  United Nations Headquarters March 5th 2015 Total Tweets - 741 Total Accounts Reached — 1,146,409 Total Impressions — 13,291,476
  5. 5. Impact Leadership United Nations – July 8th 2015 Incomplete Social Reporting – event hashtag #Action2015 not tracked Aggregated from July 22nd 2015 –  Total Tweets – 1500 Total Contributors – 441 Total Accounts Reached – 4,854,209 Total Impressions – 7,809,053 
 Games For Change – Twitter Account Activity June 22nd – July13th 2016 Total Tweets – 298 Total Contributors – 150 Total Accounts Reached – 1,425,023 Total Impressions – 3,247,899 2014 Event Summary Total 2014 Impressions: 650,085,335 9 days client exposure on NASDAQ Billboard&Tower 25 x’s 1billion impressions a day Avg. 137,515,418 per event 108,347,555 Total Tweets: aprox. 20,444 23,684 Avg. 5,111 per event 3,947 Total Contributions: aprox. 6,3826,667 Avg. 1,596 per event 1,111 Total Accounts Reached: aprox. 47,777,594 52,005,158 Avg. 11,944,399 per event 86,677,526 
 Claudia Chan #SHESummit 3 day Conference/85 Speakers June 5th – June 13th 2014 Total Tweets – 11,231 Total Contributors – 2,329 Total Accounts Reached – 20,883,739 Total Impressions – 197,882,390 University Of Oxford’s “Women In The World Economy” #PowerShiftForum Date: Nov 9-10 2014 Location: Oxford University  This event was combined with The She Summit for a total of 300 Million Impressions Power Shift Forum #SDG Petition Presented at The United Nations  Total Tweets - 240 Total Contributors - 85 Total Accounts Reached – 1,227,564 Total Impressions – 5,023,665
  6. 6. The Boston Film Festival September 2014 Total Tweets – 3,506 Total Contributors – 1,943 Total Accounts Reached – 5,937,341 Total Impressions – 38,879,280 
 Conversations With Men: Wall Street And Finance 
 "Engaging Men In Moving More Women Up In Leadership Positions" The New York Times Headquarters December 8th, 2014 Total Tweets – 596  Total Contributors – 110 Total Accounts Reached – 956,514 Total Impressions – 13,300,000 
 Nasdaq #IgniteYourAmbition Holiday Times Square Billboard Campaign Featured 7 clients and social efforts generated social generated 200 million impressions and Nasdaq Tower & billboard exposure valued over a a billion impressions during the 10 day campaign. 
 Tweet-chat for TEDMED Jay Walker APP launch w Michelle Obama’s @LetsMove Campaign Partnership for a Healthier America (PHA) hosted an hour-long Twitter Chat w/ Del Monte, Let’s Move!, the Food Network, Advocate Kelly Le Brock  and No Kid Hungry. July 31, 2014 Total Tweets - 3,000   Total Contributors – 200 Total Accounts Reached – 3,000,000 Total Impressions – 95,000,000 Thank you For Your Consideration Donnetta Campbell 646.532.1512 DonnettaCampbell@Me.com Areas of Expertise: ~Orchestrates Corporate and Personal Brand Digital Platforms 
 ~Architecture of “Peer to Peer” Community Eco-Systems 
 ~Creates Social-Fueled Hashtag Marketing Campaigns (100-600 Million Impressions)  ~Creating Unique Engagement Models That Convert Viewers to Users  ~Curated Events 2015 Pop Up Communities  ~Amplifying Personal & Corporate Brands Through #SocialPR     Biography & References  http://bit.ly/DCBio

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