Finalist - Young Spikes Indonesia 2013

1. VICKY ARIANDI
DOPPY CATUR PRASETYA
PT HAKUHODO INDONESIA
YOUNG SPIKES MEDIA 2013

2. MISSION
Festival Sinema Prancis is going to be held again from 5th – 8th December In
10 Indonesia’s big cities. How to make everyone take a part and
make this event more successful?

3. WHO USUALLY ATTEND THIS EVENT?
Unfortunately Festival Sinema Prancis is mostly attended by its communities and
networks which are filmmakers, film communities, artists and French film lovers.
Many people outside the network doesn’t know about the information on this event.
CHALLENGE
Gain the awareness and make them visit the festival

4. OUR TARGET
EVERYONE
Widely, Effectively and Deeply
Most of them prefer to watch Hollywood film than French film
because they still think that French films are heavy.
Thus they need a strong motivation upon this.
Ratri Wulandari, 23 Tahun
Pegawai Swasta
Lolitya Anindita, 23 Tahun
Pegawai Swasta
Annisa Gurdi, 31 Tahun
Pegawai Swasta
Herwanayogi, 23 Tahun
Freelancer

5. WHAT IS THE MOST
PERSUASIVE MEDIUM
TO APPROACH THEM
?

6. THE INSIGHT
CULTURAL
Just like the French, Indonesians enjoy spending a lot of time
hanging out and frolic with others.
EVERYONE
They all need a friend to talk, to laugh, to share, etc.
DAILY ACTIVITIES
They all like to do almost everything with a friend.
They are going to feel lonely without a friend.

7. CORE IDEA
A friendship movement for everyone to make friends on
Festival Sinema Prancis and also effectively spread information
about the event with a low budget.

8. It’s NOT BIG MEDIUM but the BEST MEDIUM.
Copy:
Go to Festival Sinema Prancis
Make a friend and get special discount.
Scan the QR Code.
We use STICKERS as MAIN MEDIUM. Put the sticker on a chair in many shops such
Seven Eleven, Circle K, Clothing Store, Mall, Supermarket, Etc.
MESSAGE
Inviting the audiens to attend the festival and make a friend with all visitors.
The more they get a friend, the bigger discount they get.

9. 3.
2.
1.
We spread
the stickers
on many places.
You will get
a digital ticket.
Scan
the QR Code.
4.
HOW IT
WORKS?
Go to the festival.
Happy make a friend.
5.
The more friends,
the bigger discount
you get.

10. To be continued:
Friendship in the other 9 big cities…

11. “To have a friend
and be a friend is
what makes
life worthwhile.”
- Unknown
Thank you & let’s be a good good friend! ~