Should you invest in short-form or long-form content for your content marketing strategy? While there will always be a place for long-form content, the future of content marketing is short and snackable. Here are five reasons why.

1. TL;DR: Five Reasons Why
The Future of Content Is
Short And Snackable
December 2013
www.rallyverse.com
@rallyverse

2. In your content marketing
strategy, do you focus on
long-form content or
short-form content?
Blogs and whitepapers?
Or GIFs and images?

3. What works best for your
audience?
And what works best for the
marketer?

4. We know you won’t focus exclusively
on one or the other, but we’re willing
to make a strong recommendation:
Focus your time and effort
on short-form content.
Here are five reasons why.

5. Everything Is Visual

6. Consumers increasingly
prefer visual content and
communication.
Just ask Instagram, Vine,
Tumblr and Snapchat.

7. We won’t go so far as to say
―People hate reading,‖ but we will
note that image posts certainly
do better on Twitter and
Facebook.
So, you’re probably better off
with a big picture and few words
than a small picture and a lot of
words.

8. The Future Is (Even More)
Mobile

9. As you may have heard, mobile
internet usage continues to grow.

10. Because of both device and
usage constraints, mobile users
are less eager and able to
consume long-form content.
That is, if your audience is on their
phone, keep it short and
snackable. Make it easy for them
to consume your content.

11. TL;DR

12. If you’re staring at your email,
Facebook, Twitter, LinkedIn,
Instagram, an RSS Reader and
your phone all day, there’s no
shortage of content you want to
consume.
And that’s exactly the problem:
you only have so much time.

13. For time-constrained users,
short-form content is more than
just convenient – it’s essential.
If it’s too long, chances are that
your audience will just skip it.
Rallyverse Confidential — Do Not
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13

14. Shorter, Better, Faster,
Stronger

15. When something big
happens, it’s hard to compete
with major news publications
for a
lengthy, thoughtful, comprehe
nsive analysis.
So don’t even try!

16. Instead, fire up a quick tweet
or short blog post with your
commentary.
You don’t have time to be
comprehensive, but you do
have time for a perspective.

17. Long-Form Ain’t Cheap

18. Writing whitepapers, long blog
posts and building infographics is
great and will help your audience
to learn more about you and your
brand.
It’s also expensive, timeconsuming, and difficult to
scale.
That is, it’s expensive.

19. Short-form content can be created
faster and at a lower cost than
long-form content.
And there are a ton of great
tools out there (Rallyverse
included) to help you to create it.

20. In conclusion, short-form content
is aligned with how your
audience consumes content in a
mobile, information-dense
world, and it’s cheaper than
long-form content?
Hmmmm.

21. And don’t forget:
We can help .

22. Thank You
info@rallyverse.com
@rallyverse