Retailers need to ask three questions regarding IoT: 1. How can IoT improve operations? 2. How can IoT help consumers shop? 3. Which IoT products should we sell?

1. THE INTERNET OF THINGS
What it Means for Retail & What To Do Now

2. About David Dorf
Interested in the intersection of technology and retail.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
blogs.oracle.com/retail

3. IoT Defined
Connected
• Wired, WiFi
• NFC, BLE, Zigbee
• Unique identifier
Autonomous
• Powered
• Dedicated (not general purpose)
• Not requiring intervention
Transfers Data
• Sensor, State
• Location
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
TRUE FALSE
X
TRUE FALSE
X
TRUE FALSE
X

4. “If we had computers that knew everything
there was to know about things – using data
they gathered without any help from us – we
would be able to track and count everything,
and greatly reduce waste, loss and cost. We
would know when things needed replacing,
repairing or recalling, and whether they were
fresh or past their best.”
– Kevin Ashton, Auto-ID Center, MIT
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

5. How Did We Get Here?
Ubiquitous &
Cheap Networks
Radios & Sensors Compute & Storage
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Availability
Network
Addresses

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

7. RFID – In-Store Weapon
Inventory
Accuracy
by
99%
Out of Stock
Reduction
50%
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
by
Loss
Prevention
by
70%
Locating
Product
2-7% lift

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Smart TVs
What Connected Device Owners are Doing While Watching TV, USA
49%
66%
24%
44%
27%
29%
29%
41%
29%
23%
12%
18%
7%
14%
9%
12%
10%
17%
0% 20% 40% 60%
Smartphone Tablet

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
OTHER 1.7 Hours
HOUSEHOLD WORK 1.1 Hours
EATING/DRINKING 1.1 Hours
Connected Cars
IN THE CAR 1.2 Hours
LEISURE AND SPORTS
2.5 Hours
SLEEPING
7.6 Hours
WORKING
8.8 Hours

10. Home Automation
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Annual Home Automation System Shipments by Type
World Market, Forecast: 2009-2015
2009 2010 2011 2012 2013 2014 2015
Managed DIY Mainstream Luxury
Source: ABI Research

11. Things Going Online
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

12. Wearables
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

13. In-Store Sensors
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

14. To Learn More:
www.oracle.com/retail
blogs.oracle.com/retail
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

15. Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

16. The Internet of Things
What it Means for Retail & What To Do Now
David Dorf, Sr. Director Technology Solution Management
@dordav
1 October 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.