eTail presentation given on 24 Feb 2011.

1. <Insert Picture Here>
Mobile Trends in Retailing
David Dorf
Sr. Director of Technology Strategy

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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3. Mobile Usage Trending Upward
Browsing & Researching on Mobile Device
70%
60%
50%
40%
30%
20%
10%
0%
11/2009 Survey 7/2010 Survey 12/2010 Survey
18-34 35-54 55 and older
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
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4. Consumer Mobile Activities
Mobile shopping activities
• 38% found a store based on current
location
• 35% searched for the lowest price
• 30% browsed or researched products
• 13% purchased items 1X/month or more
• 9% redeemed coupons
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
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5. Consumer Mobile Activities
Mobile activities while in-store
• 16% compare prices with another brand
or store
• 10% visit the same store’s website
• 7% look for coupons or discounts
• 6% check where a product is in stock
• 6% seek ratings or reviews
• 5% collect rewards for visiting a store
• 4% request feedback or share an update
• 2.4% complete a purchase
Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
Oracle-ATG, March 2011
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6. NRF Mobile Blueprint
Mobile is the connecting channel
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7. Mobile Marketing
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8. Mobile Commerce
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9. Mobile Operations
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10. Mobile Payments
The next revolution
Mobile Access Technology Funding & Settlement
• Messaging • Bank Accounts
Mobile o Short Messaging Service (SMS) o Credit Network
o Multi-media Messaging Service (MMS) o Debit Network
Remote • Mobile Browsers o General Purpose Reloadable
Payments • Mobile Apps o Automated Clearinghouse (ACH)
• Retailer Accounts
o Private Label
• Near Field Communications (NFC) o Gift Cards
o Contactless Sticker • Wireless Carrier Accounts
o Memory Card o Direct-to-Carrier Billing
Mobile o NFC-enabled Handset o Premium SMS
Proximity • Barcodes o Isis Network
Payments o Display on Handset • Third-Party Providers
o Scan using Handset o Bank-centric e.g. Secure Vault
• Numeric Authorization Codes Payments
o Consumer Keys into Handset o Non-banks e.g. Paypal, Bill Me Later
o Clerk Keys into Handset • Co-Branded
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11. Mobile Commerce
1. Approach Store Mobile Impacts
In-Store Shopping
2. Checkin
3. Scan Products
4. Receive Offers
5. Pay
6. Digital Receipt
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12. Mobile Commerce
1. Approach Store
• Directions/Hours
• AR Signage
• Geo-Fencing
2. Checkin
3. Scan Products
4. Receive Offers
5. Pay
6. Digital Receipt
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13. Mobile Commerce
1. Approach Store
2. Checkin
• Rewards
• Attention
3. Scan Products
4. Receive Offers
5. Checkout
6. Digital Receipt
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14. Mobile Commerce
1. Approach Store
2. Checkin
3. Scan Products
• Details & Reviews
• Locate Items
4. Receive Offers
5. Checkout
6. Digital Receipt
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15. Mobile Commerce
1. Approach Store
2. Checkin
3. Scan Products
4. Receive Offers
• At checkin/scan/checkout
• Ad networks
5. Checkout
6. Digital Receipt
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16. Mobile Commerce
1. Approach Store
2. Checkin
3. Scan Products
4. Receive Offers
5. Checkout
• Mobile POS
• Alternate Payments
6. Digital Receipt
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17. Mobile Commerce
1. Approach Store
2. Checkin
3. Scan Products
4. Receive Offers
5. Checkout
6. Digital Receipt
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18. ATG Mobile Reference Store
• Browser application based on
standard Commerce
Reference Store
• Streamlines presentation for 2
segments of devices
• Integrates mobile experience
with web, store and call center
• Integrates merchandising &
management across channels
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19. ATG Mobile for iPhone®
• Device application built for the
iPhone & iPod Touch
• Leverages both site and device
capabilities
• Integrates mobile experience
with web, store and call center
• Eliminates barriers to mobile
purchase
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20. Mobile Point-of-Service
Use an iTouch for
mobile POS
• Hardware “sled”
– Barcode reader
– Magstripe reader
– Additional battery
• iPod/iPhone/iPad Application
– Client for Oracle Retail POS, optimized for mobile
– Integrated to server via WiFi
– Uses same backend services for prices and checkout
– Accepts credit card tender
• Extend your POS capabilities
– Cost effective solution, great for peak times
– Increased interaction with customers in the aisles
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21. Oracle Business Indicators
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22. Mobile: Who Knows What’s Next?
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23. Join the Retail Conversation
The hub for the Oracle Retail community
http://www.facebook.com/oracleretail
Insight-Driven Commentary on retail industry news and trends
Retailing Blog http://blogs.oracle.com/retail/
Information on retail in real-time
http://twitter.com/OracleRetail
Sharing ideas with the Oracle Retail community
https://mix.oracle.com/groups/10121
Interviews with retail industry experts
http://www.youtube.com/user/oracleretail
Community-driven information portal
Wiki http://wiki.oracle.com/page/Oracle+Retail
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