Nepali leader social media: role, value, risk
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A presentation for Nepal Entrepreneur's Hub, Kathmandu on Social Media. This workshop presentation was given as my way of giving back to the people of Nepal for all the influence they have had over my life. Tips and tricks to help young companies in Nepal and elsewhere get value from social media.
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Nepali leader social media: role, value, risk
- 3. 1968
- 4. Social media • Presentation • Interactive workshop
- 10. FB users in Nepal
- 11. In 2016 20% of Nepal are social media users https://en.wikipedia.org/wiki/File:Provinces_of_Nepal_2015.png
- 12. Uses
- 13. Social media helps in disasters
- 14. Viral photos
- 15. Social change
- 17. You are social media users
- 18. Kickstarter.com
- 19. Truffel oak farm
- 21. Foodhub.org
- 22. Buyer direct
- 25. Reflection
- 26. Role
- 27. Farmer to farmer
- 28. Lobbying
- 31. I’m farming and I grow it video
- 32. 10,000,000 views
- 33. Crisis comms
- 34. ValueWhy social media is free to users
- 35. You are the product
- 46. Influence is
- 48. Hash tag analytics 2
- 49. Hash tag analytics 3
- 50. Reflection Personal benefits Business benefits 4 roles User data Influence
- 51. Realising value
- 52. Social media is a tool
- 53. Value = • Define your goal • Understand the audience you’re trying to reach • Choose the social network the audience uses • Lurk to learn culture of audience and tool • Find your voice, personality and tone • Plan content and measures • Post, analyse and test Ref : https://blog.bufferapp.com/social-media-marketing-plan
- 55. Cautionary tales Tales of loss and understanding
- 56. Reflection
- 57. Reflection Be first Explain why Care Respond FAST! Build audience for the rough times
- 61. Personal user
- 65. Social media marketing plan• Know your target audience • Choose the social media tool that suits your audience • Fill out your profile (review it every month and update) • Find your voice and tone • Personal / professional – voice is your personality, tone is the part of you that delights others • Representative – if the company were a person what would it’s personality be?, how would it speak to delight others? • Choose a strategy • Post, analyze and test • Reference https://blog.bufferapp.com/social-media-marketing-plan
- 66. 10 / 4 / 1 Post framework10 in 15 posts your opinion on industry output 4 in 15 posts original content created by you 1 in 15 posts call to action (sales pitch) Ref: https://www.google.co.nz/webhp?q=social+media+10:4:1
- 67. How often (for brands) 2-4 per week 3 per day 1 per day 1-4 per month 1-5 per week Ref https://mosh.co.nz/how-19-new-zealand-brands-are- performing-on-social-media/
- 70. Tools
- 71. References• Shanta Bhawan hospital photo www.umn.org.np/timeline60/ • Photo: Social media smart phone buttons https://www.flickr.com/photos/jasonahowie/7910370882 • Facebook in Nepal https://gurkhatech.com/blog/facebook-users-in-nepal-2016- infographic-from-bibeks-blog/ • Photo FarmWatch https://vimeo.com/146749967 • Social media examples in Nepal http://tajim.co/social-media-landscape-of-nepal/ • Harvester photo : https://www.flickr.com/photos/atgeist/9719172427 • Tall to short photo : https://www.flickr.com/photos/karlhorton/17392975671 • Reflection photo : https://www.flickr.com/photos/pagedooley/2577006675 • Role of social media • http://www.iagribusiness.com/general/custom.asp?page=EditSocialMediaGoals • http://mashable.com/2012/08/31/agriculture-industry-social-media/#MfsLbVsHkkqa • http://www.nuffield.org.nz/uploads/media/S_Stanley_2013_Final_Report.pdf • https://causematters.com/ag-social-media/ • http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/ • Kickstarter • Emu pin : https://www.kickstarter.com/projects/foxfeather/dancing-emu-enamel-art- pin?ref=discovery • Truffel oak farm : https://www.kickstarter.com/projects/631607927/truffle-oaks-and- grapevines-in-provence • Tahoma farms : https://www.kickstarter.com/projects/657444935/tahoma-farms-20-this- time-its-for-the-pizza • Foodhub : http://food-hub.org/home • Agri YouTube : https://agricultureproud.com/2016/11/08/top-5-farmers-to-follow-on- youtube/ • Who tweeted it first : http://ctrlq.org/first/ • Hashtracking : https://www.hashtracking.com • Singularity U : http://www.singularityunz.com/ • Lunch neon sign : https://www.flickr.com/photos/wwward0/26868875352 • Hashtag tags : https://www.flickr.com/photos/mikecogh/5941302441/ • Social media influence : https://klout.com/corp/score • LinkedIn • how to manage bad news : http://www.slideshare.net/linkedin/jeff-at-company-all-hands • The full story : http://www.inc.com/minda-zetlin/linkedins-ceo-just-showed-the-world- how-great-leaders-deal-with-bad-news.html • Nuts bolts photo : https://www.flickr.com/photos/diveofficer/2556702496 • Realise value for your effort : https://blog.bufferapp.com/social-media-marketing-plan • http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html • Smart farm machines : http://smartmachines.bluerivert.com/
- 72. Help ?
- 73. www.nehub.org
Notes de l'éditeur
- Namaste Tapaii Kasto Cha? How are you?
- Mero naam Dorje McKinnon ho Mero nepali kura, sano cha (my nepali is little)
- In 1968 I was born in Shanta Bhawan hospital – which is now Patan Hospital just around the corner.
- Today I’m going to go over social media with you.
- Ways social media is used
- Role of social media
- Value of social media
- Risk of social media Why I hear you ask ?
- Risk of social media Why I hear you ask ?
- In Jan 2016 Arjan reports the following. https://gurkhatech.com/blog/facebook-users-in-nepal-2016-infographic-from-bibeks-blog/ About same number as reported by http://www.internetworldstats.com/asia/np.htm
- This is the same as saying that everyone in province 6 uses Social media and no one else in the rest of Nepal uses it.
- Ways social media is used
- Social media can be a force for good
- Social media creates celebrity
- Nepal Unites – social change via social media Reference : http://tajim.co/social-media-landscape-of-nepal/
- Social media reveals
- What about you ? What social media platforms do you use ?
- Social media is also
- Extra revenue and a way to get free workers, there are side benefits too….
- Supported their move from the city to the farm by sharing for cash
- USA only as yet
- Cut out the middle man
- In pairs then in groups use the post it notes to record what you could possibly get out of social media personally.
- In pairs then in groups use post it notes to record what positive benefits your business or organisation could get out of social media.
- Take a look at other groups work. Do you notice any differences ? What broad groups do the notes fall into? any suggestions ? Key value areas are : networking (farmer to farmer) industry marketing lobbying and knowledge sharing Consumer engagement Crisis communication Also Personal development Peer recognition Communicate with other audiences Build brand (personal / business) Develop audience (for good times and bad) Build relationships Share knowledge
- Role of social media
- networking (farmer to farmer) and knowledge sharing
- 2 industry marketing lobbying and knowledge sharing FamersVsIPL sport vs farmers in drought stricken Mahrastra
- Audience and skillsets Builds trust that can provide support when disaster strikes.
- Consumer engagement
- I’m farming and I grow it parody
- This means they aren’t shouting into the forest. People hear them when they have something to say, and they did just recently post a very interesting long article about the US election
- Value of social media - Why is it free
- There is no free lunch – with social media the users are the product being sold.
- - Chanelle do you want to talk about how you use these numbers for your FarmingMum’s page
- Facebook ad targeting
- Facebook ad targeting 2
- Facebook ad targeting 3
- LinkedIn ad targeting
- Influence analytics – ideally suman shakya twitter @sushak klout https://klout.com/#/sushak
- Influence is what you create and share where you do it (tool) How many others hear you
- To take stock of where we are We’ve covered Roles of social media - Can you tell me what they are ? All 4 ? Key value areas are : networking (farmer to farmer) industry marketing lobbying and knowledge sharing Consumer engagement Crisis communication
- Social media is a tool so assess it like any other investment. There are costs and there are benefits. We’ve been over the value proposition and we’ll go over the costs in a moment
- Key are time and wasted effort.
- Our cautionary tales told us
- Our cautionary tales told us
- Tips and how to info
- – are you creating all this good stuff for potential customer ? For a potential boss ? For a potential board to pick you ?
- – are you doing it for buyers of your services ? To build your professional mana ? Build brand you ? Encourage signup to your newsletter ?
- – build brand awareness ? Drive sales ? Nadine Porter of Young Farmers earlier this year.
- With this framework you can work up to it or start like this and then back off as you understand your audience. Tools like
- Remember you can reuse things – some audience members may overlap but not all.
- Multiple social media tools
- If you need help
- Sonam and Suraj