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नेपाली leader,
social media
Dorje
McKinnon
1968
Social media
• Presentation
• Interactive workshop
Agenda
•Uses
•
•
•
Agenda
•
•Role
•
•
Agenda
•
•
•Value
•
Agenda
•
•
•
•Risk
Agenda
•Uses
•Role
•Value
•Risk
FB users in Nepal
In 2016 20%
of Nepal are
social media
users
https://en.wikipedia.org/wiki/File:Provinces_of_Nepal_2015.png
Uses
Social media
helps in disasters
Viral photos
Social change
Social media
reveals
You are social
media users
Kickstarter.com
Truffel oak farm
Tahoma
farms
$10000
Foodhub.org
Buyer
direct
Social
media
for you
Social
media for
your
business
Reflection
Role
Farmer to farmer
Lobbying
Capacity building
Public
engagement
I’m farming and I
grow it video
10,000,000 views
Crisis
comms
ValueWhy social media is free to users
You are the product
Facebook analytics
Facebook analytics
posts
Facebook analytics
people
Facebook ad
targeting
Facebook ad
targeting 2
Facebook ad
targeting 3
LinkedIn ad
targeting
Twitter analytics
Influence
analytics
Influence is relative
Influence is
Hash tag analytics
Hash tag analytics 2
Hash tag analytics 3
Reflection
Personal benefits
Business benefits
4 roles
User data
Influence
Realising value
Social media is a
tool
Value =
• Define your goal
• Understand the audience you’re trying to reach
• Choose the social network the audience uses
...
Social
media
costs
Cautionary tales
Tales of loss and understanding
Reflection
Reflection
Be first
Explain why
Care
Respond
FAST!
Build audience
for the rough
times
Nuts
and
bolts
नेपाली
social
media
tips
and
tricks
Social
media tips
& tricks
Personas
Reference : https://blog.bufferapp.com/marketing-
personas-beginners-guide
Personal
user
Professional
user
Representative
user
@tfcnepal analytics
Social media
marketing plan• Know your target audience
• Choose the social media tool that suits your audience
• Fill out ...
10 / 4 / 1 Post
framework10 in 15 posts your opinion on industry output
4 in 15 posts original content created by you
1 in...
How often
(for brands)
2-4 per week
3 per day
1 per day
1-4 per month
1-5 per week
Ref https://mosh.co.nz/how-19-new-zeala...
Tools
www.hootsuite.com
Tools
www.socialbearing.c
om
Tools
References• Shanta Bhawan hospital photo www.umn.org.np/timeline60/
• Photo: Social media smart phone buttons
https://www....
Help ?
www.nehub.org
Dorje
McKinnon
www.vajra.co.nz
@dorjem
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Nepali leader social media: role, value, risk

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A presentation for Nepal Entrepreneur's Hub, Kathmandu on Social Media. This workshop presentation was given as my way of giving back to the people of Nepal for all the influence they have had over my life.
Tips and tricks to help young companies in Nepal and elsewhere get value from social media.

Publié dans : Médias sociaux
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Nepali leader social media: role, value, risk

  1. 1. नेपाली leader, social media
  2. 2. Dorje McKinnon
  3. 3. 1968
  4. 4. Social media • Presentation • Interactive workshop
  5. 5. Agenda •Uses • • •
  6. 6. Agenda • •Role • •
  7. 7. Agenda • • •Value •
  8. 8. Agenda • • • •Risk
  9. 9. Agenda •Uses •Role •Value •Risk
  10. 10. FB users in Nepal
  11. 11. In 2016 20% of Nepal are social media users https://en.wikipedia.org/wiki/File:Provinces_of_Nepal_2015.png
  12. 12. Uses
  13. 13. Social media helps in disasters
  14. 14. Viral photos
  15. 15. Social change
  16. 16. Social media reveals
  17. 17. You are social media users
  18. 18. Kickstarter.com
  19. 19. Truffel oak farm
  20. 20. Tahoma farms $10000
  21. 21. Foodhub.org
  22. 22. Buyer direct
  23. 23. Social media for you
  24. 24. Social media for your business
  25. 25. Reflection
  26. 26. Role
  27. 27. Farmer to farmer
  28. 28. Lobbying
  29. 29. Capacity building
  30. 30. Public engagement
  31. 31. I’m farming and I grow it video
  32. 32. 10,000,000 views
  33. 33. Crisis comms
  34. 34. ValueWhy social media is free to users
  35. 35. You are the product
  36. 36. Facebook analytics
  37. 37. Facebook analytics posts
  38. 38. Facebook analytics people
  39. 39. Facebook ad targeting
  40. 40. Facebook ad targeting 2
  41. 41. Facebook ad targeting 3
  42. 42. LinkedIn ad targeting
  43. 43. Twitter analytics
  44. 44. Influence analytics
  45. 45. Influence is relative
  46. 46. Influence is
  47. 47. Hash tag analytics
  48. 48. Hash tag analytics 2
  49. 49. Hash tag analytics 3
  50. 50. Reflection Personal benefits Business benefits 4 roles User data Influence
  51. 51. Realising value
  52. 52. Social media is a tool
  53. 53. Value = • Define your goal • Understand the audience you’re trying to reach • Choose the social network the audience uses • Lurk to learn culture of audience and tool • Find your voice, personality and tone • Plan content and measures • Post, analyse and test Ref : https://blog.bufferapp.com/social-media-marketing-plan
  54. 54. Social media costs
  55. 55. Cautionary tales Tales of loss and understanding
  56. 56. Reflection
  57. 57. Reflection Be first Explain why Care Respond FAST! Build audience for the rough times
  58. 58. Nuts and bolts नेपाली social media tips and tricks
  59. 59. Social media tips & tricks
  60. 60. Personas Reference : https://blog.bufferapp.com/marketing- personas-beginners-guide
  61. 61. Personal user
  62. 62. Professional user
  63. 63. Representative user
  64. 64. @tfcnepal analytics
  65. 65. Social media marketing plan• Know your target audience • Choose the social media tool that suits your audience • Fill out your profile (review it every month and update) • Find your voice and tone • Personal / professional – voice is your personality, tone is the part of you that delights others • Representative – if the company were a person what would it’s personality be?, how would it speak to delight others? • Choose a strategy • Post, analyze and test • Reference https://blog.bufferapp.com/social-media-marketing-plan
  66. 66. 10 / 4 / 1 Post framework10 in 15 posts your opinion on industry output 4 in 15 posts original content created by you 1 in 15 posts call to action (sales pitch) Ref: https://www.google.co.nz/webhp?q=social+media+10:4:1
  67. 67. How often (for brands) 2-4 per week 3 per day 1 per day 1-4 per month 1-5 per week Ref https://mosh.co.nz/how-19-new-zealand-brands-are- performing-on-social-media/
  68. 68. Tools www.hootsuite.com
  69. 69. Tools www.socialbearing.c om
  70. 70. Tools
  71. 71. References• Shanta Bhawan hospital photo www.umn.org.np/timeline60/ • Photo: Social media smart phone buttons https://www.flickr.com/photos/jasonahowie/7910370882 • Facebook in Nepal https://gurkhatech.com/blog/facebook-users-in-nepal-2016- infographic-from-bibeks-blog/ • Photo FarmWatch https://vimeo.com/146749967 • Social media examples in Nepal http://tajim.co/social-media-landscape-of-nepal/ • Harvester photo : https://www.flickr.com/photos/atgeist/9719172427 • Tall to short photo : https://www.flickr.com/photos/karlhorton/17392975671 • Reflection photo : https://www.flickr.com/photos/pagedooley/2577006675 • Role of social media • http://www.iagribusiness.com/general/custom.asp?page=EditSocialMediaGoals • http://mashable.com/2012/08/31/agriculture-industry-social-media/#MfsLbVsHkkqa • http://www.nuffield.org.nz/uploads/media/S_Stanley_2013_Final_Report.pdf • https://causematters.com/ag-social-media/ • http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/ • Kickstarter • Emu pin : https://www.kickstarter.com/projects/foxfeather/dancing-emu-enamel-art- pin?ref=discovery • Truffel oak farm : https://www.kickstarter.com/projects/631607927/truffle-oaks-and- grapevines-in-provence • Tahoma farms : https://www.kickstarter.com/projects/657444935/tahoma-farms-20-this- time-its-for-the-pizza • Foodhub : http://food-hub.org/home • Agri YouTube : https://agricultureproud.com/2016/11/08/top-5-farmers-to-follow-on- youtube/ • Who tweeted it first : http://ctrlq.org/first/ • Hashtracking : https://www.hashtracking.com • Singularity U : http://www.singularityunz.com/ • Lunch neon sign : https://www.flickr.com/photos/wwward0/26868875352 • Hashtag tags : https://www.flickr.com/photos/mikecogh/5941302441/ • Social media influence : https://klout.com/corp/score • LinkedIn • how to manage bad news : http://www.slideshare.net/linkedin/jeff-at-company-all-hands • The full story : http://www.inc.com/minda-zetlin/linkedins-ceo-just-showed-the-world- how-great-leaders-deal-with-bad-news.html • Nuts bolts photo : https://www.flickr.com/photos/diveofficer/2556702496 • Realise value for your effort : https://blog.bufferapp.com/social-media-marketing-plan • http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html • Smart farm machines : http://smartmachines.bluerivert.com/
  72. 72. Help ?
  73. 73. www.nehub.org
  74. 74. Dorje McKinnon www.vajra.co.nz @dorjem

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