1. Tudou 土豆网 The Leading Video Site in China March 2008 Private & Confidential

3. Tudou is serving same amount of traffic as YouTube & Tudou

5. Tudou is top video site by PVs & Time on Site iResearch data

6. Tudou is top video site by PVs & Time on Site iResearch data

7. Tudou has best demographic balance of 3 top video sites estimates from adlab.microsoft.com

8. Tudou is a top site on Google tudou youku 56

9. Tudou is a top site on Baidu, video is top search term

10. Video is One of the Top Online Activities in China Source: CNNIC report, January 2008

13. Homepage promotion spots Recommended Playlists Be first to watch new hot clips Promotional Buttons

14. Channel Homepage promotion spots 右上角矩形 Flash banner

15. Specialized Channels for Content Providers

16. Co-branded promotion with music label Example: Guo Meimei 郭美美 , new singer of Warner Music; 6,000,000 views within 2 weeks Link from music channel home page

18. Home Page Embedded video ads on home page

19. Search Result Page Embedded video ads on search result page

20. Curtain Pre-roll full screen static image while video loading

21. Curtain Pre-roll full screen static image while video loading

22. Background Background full screen clickable image while video plays

23. Background Background full screen clickable image while video plays

24. Pre-roll Pre-roll video ads 5, 10, 15 seconds while video loading

25. Interstitial Video ads 5, 10, 15, 30 seconds in between videos in a playlist

27. Some Advertising Customers on Tudou