Patient engagement’ is the latest buzzword in the healthcare IT space. You have many notions about engaging your patients. However, working collectively with your patients not only helps them improve their health but as also helps you to earn quite an increased amount of money. Therefore, it is essential for you to incorporate some of the patient engagement tips into your practice.

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2. Connect with your patients
You, as a practitioner must understand that
patients generally engage if they find the
organization safe, easy, trustworthy, and
satisfactory. You can achieve it only by
communicating with your patients in a
calm, composed and respectful way
CONNECT WITH YOUR PATIENTS

3. CREATE A PATIENT PORTAL
Creating a secure online website gives your patients
a 24/7 access from anywhere to personal health
information. By integrating these patient portal
software's, you can increase the patient
engagement

4. ‘Patient engagement’ is the latest buzzword in the healthcare IT space.
Working collectively with your patients not only helps them improve
their health but as also helps you to earn quite an increased amount of
money.
WHAT IS PATIENT ENGAGEMENT
Patient Engagement refers to patients being as informed as possible
about their options for treatment, medications, recuperation, and all
other aspects of the healthcare system supporting them

5. DEVELOP A CUSTOMIZED ONLINE HEALTHCARE MARKETING
The website you choose should be
user friendly and should be able to
attract visitors.
Marketing search engine Content marketing Marketing through email
Aim at choosing vendors whose
strength lies in their content. Content
includes a host of material such as
blogs, videos, photos, articles, press
releases. The content should be
genuine, accurate, and gripping.
Marketing through email is not
merely bombarding users with
promotions. Focus on giving the
user what they really need. Send out
timelyarticles,newsletters. according
to your patient’s medical condition.
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Branding means, making the people
understand about your services the
way you want them to. Aim at brand
building and use catchy slogans to
enhance your recall value.
Marketing the brand Inbound marketing Social Media Marketing
The best way to promote the practice
and gain new patients is social media
marketing. This includes different
strategies and techniques
Inbound marketing includes reaching the
target audiences. This outreach is
achievable through different means. That
includes analyzing the present
requirements of the patients and
developing different ways to reach them
efficiently.

6. Return on
Investment
Return on Investment:
As you know, ROI if simply put is the payback time! ROI
is the amount of money you gain after an investment.
The concept of finance is the main concept in every
business. Who does not wish to earn a profit after
investing a surplus amount of time, energy, hard work
and not to mention, the money. Every business is after
all an investment, where good revenue is expected and
it is the same even for your practice. ROI is the money
that you gain after you invest.
RETURN ON INVESTMENT:

7. Measure the ROI
It is important to keep a track of your returns from
various advertisements and patient engagement
campaigns. In this aspect ROI helps you keep track
of your intended results.
It is not as simple as it appears to measure the ROI.
It is difficult to attribute an increase in the ROI to
any one single patient engagement methods.
However, there are certain parameters, which may
assist in measuring the ROI. Some of them are as
follows
MEASURE THE ROI
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8. PARAMETERSFOR MEASURING THE ROI
Number of outpatient visits
Number of Visitors
on the Online
Portals
Number of outpatient visits:
An increase in the number of your
outpatient appointments is a way
of understanding that there is an
increase in the ROI. You need to
make a record of all the outpatient
visits after the incorporation of
patient engagement methods. This
will help you to know if there has
been any increase in the flow of
patients
Number of Visitors on the Online
Portals:
The number of visitors on your website
or portals assists in determining how
many patients have shown interest out
of the clinical set up. Here, it becomes
necessary for you to evaluate the
count of patients who have visited
your clinic/hospital after the rise in the
number of visitors. If it indicates an
increase in the number of visitors or
admissions, it means that there is an
increase in the ROI.

9. IMPROVE YOUR ROI WITH SOME OF THESE TIPS
• Analyze the performance • Conduct a survey of the patient’s
experiences
• Analyze information about
patient discharge
• Reduce costs and increase
revenues
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Evaluating the inflow of the patients to
your clinic or hospital helps in
measuring the performance of your
hospital. It can be performed by
plotting graphs and comparing past
and present data.
Customers, or in your case patients, crave
for a discount. Discount offers have made
their way as a means to increase the
revenue since a long time. Therefore,
reduction in cost will help in increasing the
return. You can reduce the expenses with
the help of a better plan of work and
management.
Make a questionnaire for the patients regarding the
medications and guidance. Your communication
with the nurses, patients and the management team
will help in developing ways to improve ROI.
Develop simple easy ways to know the patients
discharge using different software. It helps to keep a
record of the number patients admitted and
discharged. It provides a complete summary of the
patient and its quick retrieval on the follow up visits,
thereby enhancing the patient experience.

10. Conclusion:
Return of investment is a crucial factor to run a business and
your practice is no exception. Therefore, it is utmost
important for you to assess your working techniques and
adopt measures to improve them. This may produce some
extra ordinary results in your practice’s turn out.
CONCLUSION:
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