Presentation on branded content given at the Social TV Conference in London January 22, 2013. For more information visit www.dottalent.co.uk

1. - The Social Content people -

2. Fragmented TV landscape
On demand, concurrent viewing and
second screen are a few of the terms in
the dicussion of the changing viewing
habbits fragmenting the TV viewing
landscape.

3. (Very) small screen
viewing
eMarketer estimates UK smartphone
ownership to reach 41.9 million by 2016.
Gartner estimates UK tablet devices
ownership will reach 53 Million by 2016.

4. Brands are broadcasters
Hewlett Packard, Pepsi, Nokia, Nissan,
Budweiser and Red Bull are a few of the
brands that live streamed content via
social networks in 2012.
Ron Howard launched Project Imagination
with Canon.

5. Real formats
Tom Hanks, Amy Poheler, Rainn Wilson,
Sophia Vergara, Will Ferrell and Ricky
Gervais produce online exclusive series.
CBS and NBC commsisioned series to run
exclusively on their website.
Online format Web Therapy is now on
Showcase and stars Lisa Kudrow.

6. social 230
.............................................................................................
Social Content /noun/ Episodic branded
entertainment formats broadcast on social media:
1. Allow the consumer to really get involved
and shape the content
2. Place a strong focus on generating sales

7. Littlewoods Live Christmas Special Teaser http://vimeo.com/56985302

8. Social Content

9. [Talking points from previous slide]
dot.talent believe in the power of social celebrities. Our tool, talent.rank,
looks at the social demographic data of celebrity audiences
All apps, content and how you interact with it is mobile ready
Facebook OpenGraph integration turns viewers into brand broadcasters
Our platforms are built for measurement allowing clients to track the
campaign in real time
We never forget that people are at the heart of any branded content
experience

10. Demonstrating ROI
The June 13, 2012 broadcast was a UK retail
and Facebook first.
Two additional broadcasts took place in 2012.
The Shop Direct Group commissioned the
series to run into 2013.
-292% increase in week 1 sales
-289% increase in website visitation
-Facebook reach grew from 150,000 to 4.5 million
-Mobile views increased from 28% during Ep1 to 51% during Ep 3
-2,223 comments posted in 60 minutes during the Christmas Special

12. - The Social Content people -

13. Entertaining, sociable, measurable, re-useable and delivering ROI we
believe in branded entertainment formats that build on natural
behaviour while deeply integrating social media
@ jadistillery | www.dottalent.co.uk | jadis@ dottalent.co.uk