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LimaHomes.com Online Real Estate Listings for Lima Ohio

Powerpoint of how Brokers, Real Estate Agents, Realtors can market their listings online.

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LimaHomes.com Online Real Estate Listings for Lima Ohio

  1. 1. Bringing New Light To Local Real Estate Marketing In Lima, Ohio
  2. 2. Time Magazine February 16, 2009 more popular even among young people.” “ Newspapers have more readers than ever …
  3. 3. Home-Hunter Habits <ul><li>56% of all buyers are starting with the Internet. </li></ul><ul><li>Buyers are using an average of 8 web sites. </li></ul><ul><li>Buyers start searching almost 10 weeks out and some times double that depending on price range. </li></ul><ul><li>Neighborhood quality was the most important factor for buyers. </li></ul><ul><li>Buyers want to be in control of when and how to contact them. </li></ul>
  4. 4. The Home Buyer <ul><li>41% of recent home buyers were first-time buyers. </li></ul><ul><li>Typical first-time buyer was 30 years old. </li></ul><ul><li>Typical repeat buyer was 47 </li></ul><ul><li>About 25% of first-time buyers identified their ethnicity as non-white. </li></ul><ul><li>20% of recent home buyers were single females, 10% single males. </li></ul><ul><li>Primary reason: desire to own a home. </li></ul>
  5. 5. Home-Hunter Search Process <ul><li>For one-third of home buyers, the first step in the home-buying process was looking online </li></ul><ul><li>87% of all buyers, and 94% of buyers 25-44 used the internet to search for homes </li></ul><ul><li>Typical home buyer searched for 10 weeks and viewed 10 homes </li></ul><ul><li>6% purchased a foreclosure, up from 1% </li></ul>
  6. 6. Real Estate Professionals <ul><li>81% of buyers purchased their home through a real estate agent or broker. </li></ul><ul><li>43% of buyers found their agent through a referral from a friend or family member. </li></ul><ul><li>Realtors® were viewed as a very useful information source by over 80% of buyers using the internet. </li></ul><ul><li>61% of buyers found their agents online. </li></ul>
  7. 7. Distance From Previous Home
  8. 8. Location Important to Buyers
  9. 9. Proximity Important to Buyers
  10. 10. Features Important to Buyers
  11. 11. It’s Still All About <ul><li>Location </li></ul><ul><li>Location </li></ul><ul><li>Location </li></ul>
  12. 12. Role of The Newspaper <ul><li>Our goal is to provide our readers with a well designed, easy to use website. </li></ul><ul><li>The site will support using a REALTOR®. </li></ul><ul><li>Participation is FREE to you if are a REALTOR® using the MLS. </li></ul><ul><li>Advertising and participation will be at an affordable price. </li></ul><ul><li>The Newspaper will promote the use of a REALTOR® by directing readers to special print sections, directories and the website. </li></ul>
  13. 13. Photography & Videos <ul><li>Study looked at property in the $400-$600 range. </li></ul><ul><li>11.5% people perceived the value of the home to be $52,000 over the average price from good photos. </li></ul><ul><li>5.7% perceived the value an additional $25,000 with video. </li></ul><ul><li>Three times more likely to sell faster. </li></ul>
  14. 14. Opportunities
  15. 15. Easy to Use Search Results <ul><li>Great buyer experience. </li></ul><ul><li>Google maps. </li></ul><ul><li>Stand out in your farm area. </li></ul>
  16. 16. Relevant Property Details <ul><li>Big lead photos. </li></ul><ul><li>Agent Branded </li></ul><ul><li>“ Next Steps” drive the transaction to you. </li></ul><ul><li>Quality of life stats </li></ul>
  17. 17. The Enhanced Agent Package Agents that have this package are getting 5 times the leads as those that just have their listings on our site! <ul><li>Agent photo appear on all listings and search results. </li></ul><ul><li>Appear in our agent directory with your career highlights. </li></ul><ul><li>Access to full results reporting by property, phone calls, emails etc. </li></ul><ul><li>Inclusion in our newspaper agent directory ads! </li></ul>$35 per month no set up fees no contract
  18. 18. The Enhanced Broker Package Like having your “Yard Sign” throughout our site! Broker logo on all your listings. Access to all of your monthly site reports. Your Brand Links direct to your Web site. $175 per month Investment (per office)
  19. 19. Banner Ad and Cover Opportunities 728 x 90 Top Banner $150/mo. slot. 300 x 250 Large Banner $150/mo. slot. The 728 x 90 position evenly rotate on Landing, Search and Property Details pages of real estate. 160 x 600 Skyscraper $150/mo. slot. Spotlight Agent $40 month in rotation. Featured Broker $50 mo. in rotation Featured Open House $10 week in rotation.
  20. 20. Video Home Tours & Profiles <ul><li>Agent or Company Profile Video $100 first Mo./ $50 mo. after </li></ul><ul><li>Rental Community Profile $75 first mo./ $50 mo. after </li></ul>Buyers love videos! Videos mean more showings. Users can share your videos on Facebook, LinkedIn and more. Runs until it sells or 6 months for $80
  21. 21. You show up when buyers search your area. Choose by zip code or city. Links direct to your Enhanced Agent Package! Be A Neighborhood Specialist $30 per Month Per city or zip (Must have Agent Package)
  22. 22. The Dashboard of Results! Match names to transactions. Viral Marketing, so interested about your offering they want an opinion. A very high-quality click to your site. Want to talk live with an agent! Listings traffic you can share with your seller.
  23. 23. Lima News <ul><li>Dale Otto </li></ul><ul><li>Interactive Sales Manager </li></ul><ul><li>LimaHomes.com </li></ul><ul><li>Sales, Promotion & Marketing. </li></ul><ul><li>(419) 993-2012 </li></ul><ul><ul><li>dotto@limanews.com </li></ul></ul>