7. DEMOGRAPHICS OF
CUSTOMERS:-
a) Age
- Suitable from teenagers to adultS (women &
men)
b) Income
- The costumers’ income must be sufficient to
show that they are able to spend money on
clothing
c) Interest
- The costumers’ interest would have be in fashion
design
8. EMPLOYEES
Owner
(Me)
Manager
Sales girl 1 Sales girl 2
Accountant
Cashier
• Minimum education must a
high school graduate.
• But prefer those are college
graduatesand have experience
and interest in retail.
•Must have be at least 18
years old.
9. MARKETING
• Local T.V. commercials.
• On local billboards.
• Print flyers and distribute them in
neighborhood.
10. FINANCIAL PLAN
(START UP)• Rent by using my savings and geting a loan from
bank.
• Start up the expense
• Rent RM 5,000 per month/ Deposite RM 10,000 for
starting.
• Furnitures : RM 25,000 (wardrobe, table, etc)
• Spend for clothes RM 15, 000 for starting.
• Vehicles ( van and car) RM95, 000.
11. … FINANCIAL PLAN
• Insurance – RM 50, 000.
• Target income
- RM 10,000 – RM 12 000
per month
- RM 120,000 – RM 144,
000 per year
• Payment for employees :-
-RM 2,500 for manager
and accountant.
-RM 1000 for Sales girl
and cashier.
12. GOALS
• Short term goals
- Hire staff and got high annual profits.
• Long term goals
- Top-ranked brand among the outstanding
brands.
- Spread out the business to the foreign
country.
13. COMPETITORS
• Would be others local clothing stores.
• However, my clothing apparel will offer
different type of clothing and bring our own
identity of clothing.
