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Unleashing Brokerage
Value For Pennies on
the Dollar




      by Doug Devitre e-PRO, CRS, ABR, GRI
                             @DougDevitre
When you update
 your website
 who knows
   about it?
What % of
your email is
SPAM ?
What % of your time
is spent on the phone/
  email answering the
 same questions?
Why do Real Estate Brokerages
   Fail at Building Value?
Relevance
Make a List of the Top Ten
Frequently Asked Questions

  Answer by
   • Video
   • Blog posts
   • Pictures
   • PowerPoint
   • Bookmarks
Assessment
• How often do you check your email?
• How often do you use Facebook?
• On which device do you watch YouTube
  videos?
• If possible would you like an answer posted
  online vs. over the phone/face to face?
Information
http://bhgrealestateblog.com
Accessible
Ustream.TV
Ustream.tv on iPhone
Consistent

• Blog post ____ per week
• Video ____ per week
• Tweet ____ per day
• Facebook ____ per day
• Pictures every event
What is the content?
• Articles
• Pictures
• Videos
• Favorite websites
• Audio
• PowerPoint presentations
• Online documents
• Status update

                               18
What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• Hipcast
• SlideShare
• Dropbox
• Ping.fm
Where does it go?
         • Facebook
         • Linkedin
         • Twitter
         • Blog
         • Email
         • RSS feed
         • RSS reader
Communication Process
http://www.slideshare.net/dougdevitre/six-
ways-to-build-your-online-brand-fo-REALTORS
Categories of Blog Posts

• Company announcements
• Agent resources
• Office meetings
• Consumer advocacy
• Law and policy
Categories of YouTube Videos

• Training videos
• Market reports
• Agent testimonials
• Consumer testimonials
• Event recaps
• Video interviews
• Video tutorials
YouTube Playlists
Consumer Knowledge Playlist
Skill sets
Know the Why
Delegate the How



                   30
Job Description
• Software skill sets
• Social media tools
• Spelling/grammar
• Database entry
• Internet research and
  browsing
Where to find the HOW?

• Craiglist
• Young REALTOR® leaders
• Colleges
• High school
• Facebook
• Twitter
• Linkedin                 32
Software Skill Sets
• Microsoft Word, Excel,
  PowerPoint
• Video editing software
• Audio editing software
• Picture editing software
• Self hosted WordPress
  Blog
Writing Articles
HTML Code
http://budurl.com/
 delegatethehow
Experience

• Specialized knowledge
• Categorized for easy accessed
• Segmented distribution
• Shared easily with consumers
Access the Library to save you time




http://Budurl.com/
   DougsSecret
Staff time
Do you have time
    to blog?
How do you NOT
have time to blog?
Multiple Authors
• Broker officer
• Broker manager
• Marketing assistant
• Relocation coordinator
• Education coordinator
• Team leaders
Equipment
http://www.techsmith.com/camtasia/
Skype Video


• Video call
• iPhone video calls
• Video screen share
• Video interviews on
  YouTube
Skype Video


• Video call
• iPhone video calls
• Video screen share
• Video interviews on
  YouTube
Skype Video


• Video call
• iPhone video calls
• Video screen share
• Video interviews on
  YouTube
"You cannot push
anyone up the
ladder unless he is
willing to climb
it himself.”

Andrew Carnegie
Unleash Real Estate Brokerage Value

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