Doug Hay, an experienced marketing veteran and speaker, presents on using Facebook for business. He outlines his experience and consulting services. The presentation covers setting up a Facebook business page and profile, building an audience through engaging content and promotions, and metrics to track results. The key takeaways are to do research, create interesting content regularly, engage with customers, and cross-promote across channels.
1. Dead Simple Internet Marketing™ Series
Facebook 101 for Professionals & Small Biz
Presenter: Doug Hay, CEO
2. Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
3. Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask about our Internet Marketing Analysis
23. Facebook is the most
effective social
networking platform
for brands to get their
marketing messages
across to consumers,
say 80% of companies.
-Source: Sense
Internet Study
26. Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,550 followers
• YouTube: 30 videos
Highlights:
• Ana White’s blog draws nearly three million unique page
views every month.
• 90-95% of her Facebook content comes from fans, and
she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6,000
unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
27.
28. “Do you have advice for other women who
might aspire to a blog-to-book career like
yours?
I put 90% of my time into creating content and 10%
into other stuff like answering emails, social media,
and promoting posts. If I had started with the
opposite, just 10% on content and 90% on
promotion, I don’t think I would be here today. Try
to create content that’s so valuable it shares
itself, and then you can focus on doing what
you love.”
Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-anawhite-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
96. Facebook’s EdgeRank System
• More engagement = your
content stays longer in the
news feed
• Only post relative content
• Post regularly around the
same time,
• Not just text - include videos,
photos and links
• Ask questions
A system to determine how and where your
post shows up in a user’s news feed.
102. Take note:
• Follow Facebook’s established terms and conditions. There
are lots of rules and the standards on Facebook are
constantly changing.
• Don’t use a personal profile for business.
103. Engaging Fans (Likes)
great content – more
characters vs 140 for Twitter
•Fans post freely – text, photos, etc
•Run contests, polls, etc
•Create dynamic pages
• Add
118. Facebook Advertising
• For a smaller budget try
out the Sponsored
Stories and Promoted
Posts.
• These keep users on
Facebook vs. linking to
websites
• Stay on the news feed
longer
127. Takeaways
Do your homework
Creat business profile around keywords
Create interesting content & publish
Run contests, sweepstakes, etc
Engage not just publish
Cross promote on social sites, email, etc
130. Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.