This is our entry for the CMI Orange Awards 2012. We hope we win it because we'd be passionate ambassadors for the content marketing discipline (and we look fab in a tiara).
8. We’ve always
practiced what
we preach.
With our own content
marketing program that’s
helped us grow more than 50%
a year for the last 3 years.
And next year is looking
pretty damn good, too.
15. And we reported on the entire
campaign, warts and all, in a
series of 14 blog posts called
Project Open Kimono.
16. Hey, this content marketing
stuff really works!
The Manifesto and all it’s spin-offs
changed our world.
17. In about 2 months,
we’d killed most of our 12-month goals…
18. This year, as
content marketing
goes
mainstream, we’re
targeting a bit
further down the
funnel, with…
19.
20. But enough about us.
We also managed to
squeeze in some
seriously effective
content marketing for
clients along the way.
21. In the past 12 months
we’ve done work we’re really
proud of for clients such as
Salesforce.com
Expedia Affiliate Network
Marketo
Econsultancy
Reevoo
ValueClick…
22. For Salesforce.com over here in Europe,
we did the content strategy for a new
content-packed microsite called
Social Success…
23. Then filled the site with really good content
Producing 36 pieces in just 8 weeks.
26. Just a few weeks ago, we produced this Prezi…
A
zooming, swooping,
interactive story…
27. The Social Success site brought
together the Big 3 of B2B…
Search Social
Outbound
28. With content at the very heart.
Search Social
Content
Outbound
29. In the first 3 months,
the results were massive
• Traffic for January up 80% vs year ago
• Traffic from social sites +2500%
• First year targets achieved in <3 months
• 6,500 newsletter sign-ups
• 10,000 eBook downloads (with data capture)
Source: the client’s blog post on SEOmoz
38. Producers
Writers Planners Account
People
It’s a hugely exciting ride
and we’re building an
amazing team to enjoy it
with.
Analysts Marketing
Automation Pros
Designers
Editors
Consultants Coders Program
Managers
39. We’re big believers in
The Virtuous Circle.
That says great work
attracts great people
who do great work
that attracts great clients
who want great work
which attracts great people
who…
(you get the idea)