Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.

1. WORK IN THE COMMUNICATION AGE
Using Social Media for Networking
By Douglas E. Rice, Small Business Storyteller

2. WHAT IS SOCIAL MEDIA?
 ―Any object or tool, that connects people in
dialogue or interaction — in person, in print,
or online. In common usage, social media
has come to mean a specific category of
practices, technology, tools, and online sites
that involve social relationships,
participation, and user-generated content.‖
– Liz Strauss
TRADITIONAL SOCIAL
Source: 30 Social Media Definitions. http://heidicohen.com/social-media-definition/

3. 5 BUSINESS FUNCTIONS OF SOCIAL MEDIA
 Marketing
 Customer Service
 Sales
 Public Relations
 Networking

4. WHY YOU SHOULD USE SOCIAL MEDIA
SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-
you-out-how-do-recruiters-use-social-media-infographic/

5. WHY YOU SHOULD USE SOCIAL MEDIA
(CONT.)
SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-
you-out-how-do-recruiters-use-social-media-infographic/

6. HOW I’VE USED SOCIAL MEDIA TO NETWORK
 Social media platforms are a powerful means of meeting
people in your industry and building professional relationships.
MARGIE CLAYMAN,
Marketing Professional
*Met through blogging
ROBERT TERSON,
Sales Professional
*Met through Twitter
BECKY GAYLORD,
PR Professional
*Met through blogging

7. HOW TO BUILD A NETWORK THROUGH
SOCIAL MEDIA IN 8 SIMPLE STEPS
1. Start a blog
2. Comment on other blogs
3. Use Triberr to join a blogging community
4. Participate on Twitter
5. Build your LinkedIn
6. Bring connections to Facebook
7. Video chat with Google Plus or Skype
8. Attend meet-ups

8. BLOGGING: WHAT AND WHY?
 ―Blogs are independent,
web-based journals *John Jantsch’s
containing opinions “Hidden Benefits of Blogging”
about anything and 1. Blogging makes me a better thinker
everything.‖ – David 2. Blogging makes me a better listener
Meerman Scott in The 3. Blogging makes me a better writer
New Rules of Marketing 4. Blogging makes me a better
and PR salesperson
 “A blog is really quite 5. Blogging makes me a better speaker
simple. It’s nothing 6. Blogging keeps me focused on learning
more than a personal 7. Blogging allows me to test out ideas
website with content 8. Blogging makes me a better networker
displayed in reverse 9. Blogging allows me to create bigger
chronological order.‖ – ideas
Robert Scoble in Naked
Conversations
*SOURCE: Jantsch, John. The Referral Engine.

9. BLOGGING: HOW TO BLOG
 My recommendation: Use Wordpress.com
 Components of Blogging
 Blog URL
 Blog Title
 Blog Post Title
 Body (headers, images, paragraphs)
 Categories and Tags
 Comments
Front End
Back End

10. COMMENTING: WEIGHING IN ON THE ISSUES
 Google Reader
 Comment Systems
 Comment Etiquette

11. TRIBERR: JOINING A BLOGGING COMMUNITY
 The Importance of
Sharing Content
 How Triberr Has
Made It Easy

12. TWITTER: WHERE CONVERSATIONS RULE
 Profile
 Newsfeed
 Search
 Replying
 Lists
 Chats
SOURCE: How to Tweet. http://www.douglaserice.com/how-to-tweet/

13. LINKEDIN: YOUR DIGITAL RESUME
 Profile
 Header
 Summary
 Work
 Skills
 Education
 Updates
 Endorsements
 Recommendations
 Groups
 Etiquette

14. FACEBOOK: WHERE RELATIONSHIPS DEEPEN
 Profile
 Images (Profile and Cover)
 Header (Work, School, Location, Relationship)
 Friends
 Pages
 Groups
 Events
 Search
 Etiquette

15. VIDEO CHATS: THE NEXT BEST THING TO IRL
 Skype Calls
 Google Plus Hangouts
 Etiquette
Pictured Left-to-Right
•Bryan Vickery
•Dawn Rasmussen
•Douglas Rice
•Jure Klepic
•Ken Mueller
•Margie Clayman
•Sean McGinnis

16. MEET-UPS: MAKING DIGITAL A REALITY

17. 8 SIMPLE RULES FOR
DATING YOUR DIGITAL CONNECTIONS
1. Clearly identify yourself.
2. Respect your boundaries.
3. Be polite.
4. Don’t try to sell anything.
5. Always read before you respond.
6. Give proper attribution.
7. Constantly express your gratitude.
8. Make all of your contributions valuable.

18. THANK YOU!!! QUESTIONS???
 Douglas E. Rice, Small Business Storyteller
 (330) 406-6108
 doug@douglaserice.com
 Website/Blog: http://www.douglaserice.com
 Twitter: http://www.twitter.com/douglaserice @douglaserice
 LinkedIn: http://www.linkedin.com/in/douglaserice
 Facebook: http://www.facebook.com/coffeejustbrewit
 Google+: https://plus.google.com/101089761958593907818/posts
 Skype: douglaserice