A2 Media Coursework

1. Album covers and Adverts
Thisalbumcoveris verysimple asitsays the
artistname (Beyoncé) andthe title (4) withher
beingthe onlyimage.She isn’twearingmuch
clothingwhichconformstothe characteristics
of thisgenre.The pose she isinis a powerful
pose and beinginthe centre enhancesthat
idea.She islookingupwithherarms above her
headwhichhelpstoportray heras a strong
woman.Her costume consistof a furjacketand
a goldwristband. Havingherinfur makesher
looksuperiorandthe wristbandbeinggold
helpstoshow her status.The costume is
revealingbutherpoise andattitude inthe
photomakesit looktasteful.Havinganeutral
backgroundmakesthe dark coloursof the text
and herstand out.The textis a simple fontand
eventhoughshe isinfrontof some of the
lettersyoucan still clearlyunderstanditdue to
there beingaphotoof her.Thisenhancesthat
she isthe face of hername as the image of her
isthe toplayer.
On the back of the digipakthere isa
differentimage andbecause itisthe
back of the CD case you see the
back on Beyoncé.She iswearinga
differentcostume whichisanother
conventionof thisgenre.Onthe
back it isa simple fontinblackwith
hername inboldacross the top.
The other writingisina small font
as that isn’tthe mainfeature of this
CD cover.The layeringof thisimage
isagain the top layerwhich
enhancesthata picture of her is
more noticeable thanthe name.The
costume she iswearingisrevealing
againand showsoff hercurves.

2. Beyoncé’salbummagazine advertlooksverysimilartothe backcover.The onlydifference between
the back coverand the advert isthat theyimage isdifferent.Beyoncéiswearingthe same costume
inthe same settinghowevershe isfacingadifferentdirection.Inthispicture the mostrevealed
feature of herbodyis herlegswhich,isan aspectof her that she isknownfor sotherefore,having
these onshowwill helppromote herimage tothe targetaudience. HavingBeyoncépersonally on
the advertmeansthat she isthe face of hermusicand that promotingherself mayattracta new
target audience.Onthisadvertitincludesthe artists‘Beyoncé’and albumtitle‘4’,the tracksyou
geton the CD, whenitis released,the recordlabel anditalsoshowsyouwhatthe coverof the
albumwill looklike.The mainfocusof thisadvertison Beyoncé which,enhancesthatshe doesn’t
needanythingfancytosell hermusicotherthanher talentandname. The coloursof thisadvertare
washed outyellowswhichdoesn’tstandoutandthishelpsmake sure thatthe writing(Beyoncé,4
and 06.28.11) are the mainfocus whichisall the informationthe audience needtobe able to
purchase thisproduct.The settingof thisphotois on topof a buildingwhere youcansee the restof
the city inthe distance.ThisenhancesthatBeyoncé is‘ontopof the world’where nootherartist
can reach her.

3. Tour Adverts
On thisadvertshe isshownas
superior,highstatusand
dressedlike royalty.The writing
isthe same font,size andcolour
as her albumcover.Havingthe
same keepsthe a consistent
formatthroughall heradverts
and coverswhichcouldsuggest
that she isconsistentonher
qualityof songsand albums.The
advertincludesthe necessary
informationincludingwhenthey
are on sale.
Thisadvertimitatesthe same font,
size butnot the same colourthis
couldbe due to the background
colouras a blackfontwouldn’tstand
out ona dark backgroundas well asa
white background.Aswell asthaton
thisadvertthe image isbehindthe
texthowever,thiscouldbe because
theywantto promote itas muchas
theycan and if youdidn’tknowher
name youwill afterseeingthisposter
as it isthe firstthingyou read.This
advertalsoshowsall the information
a potential audiencewillneed.This
image showsherholdingamask
whichsuggestthatshe has just
unveiledhernew tourandself.The
costume she wearsshowsoff her
curvesas it flattersherfigure andthe
diamondsonthe dressshowsclass
and status.