1. Harpo Productions
The Harpo family includes powerfully
positive vehicles in almost every media.
Emily Doyle
Adv 492-NMDL
12-4-10

2. •Harpo Productions was
started by Oprah Winfrey
located in Chicago, Il in
the late 1980s.
•Harpo is integrated into
film, television, and print
medias.
•Most known for producing
The Oprah Show
Harpo’s
Background

3. Goals and Challenges
• Focus more on
film production
rather than TV
• Broaden OWN
(Oprah’s TV
station)
• Expand radio
station to reach
broader
audience
•Become as big as other
production companies such
as Paramount
•Improve social media
communication

4. Overall Theme
• Optimize search
engines
• Stay up to date
with everything
Harpo is doing
•Inexpensive but
effective to use social
media
•Invent new ways to
use social media to
reach others

5. Ways to Improve Social Media Use
• Update Twitter with
happenings of Oprah
and the other members
of Harpo
• Link to Oprah’s
twitter that is up to
date
• Oprah’s favorite
things tweets with
coupons
QuickTime™ and a
decompressor
are needed to see this picture.

6. Improve Facebook Fan Page
• Have more ways for the
fans of Oprah and the
other parts of the
company to participate
and learn what they are
doing
• Advertise specials
towards those in
Chicago and all of the
other places that Oprah
mentions
•Currently
only a
Wikipedia
page
•Make it more
interactive

7. Blog
• A blog ran by the
employees
• What its like to
work for Oprah
• Specials and
deals
• Where’s Oprah
blog

8. Monitor Social Media
• Use sites such as
monitter and google
ad words
• Try and get high
ranking in search
engines
• Monitor fans and
followers for Facebook
and Twitter

9. Budget
• Very inexpensive to
improve social media
• During certain times of
the year such as
Christmas increase
social media use to
advertise sponsors
• Social media specialist
may be needed to
manage all social
media outlets

10. Results
• More viewers of Harpo
Produced media outlets
• Increase of fan base on
Facebook and Twitter
• Reaching a wider
audience