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Understanding Networks    Influencing A Community   Kim Moeller, BANG & OLUFSEN Global Brand Communications Manager
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing ”The Community” ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Chatvertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website  > “ God Morgen,”   Many thanks for the invitation to discuss and view the up- coming Beosound 3. I have just sent an acceptance email and then I checked my schedule and unfortunately I have a concert that night, so I will not be able to take part after all.  I will keep an eye on the web site for information and pictures, and will call my showroom later on in the month, for a demonstration and to collect my new catalogue. “ Bernardo”
Chatvertising Euphoria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-driven eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website  > Hi Kim, I’ve checked the E-card contest website and I’m ecstatic to see my name on the announcement. Thank you very much! I’ve picked up the BeoSound 3 from the local retailer here this afternoon and once again it surpassed my expectation.  I’m a proud owner of a few B&O products, their designs are always intriguing with phenomenal quality. I’ve been slowly adding to my B&O collection the past few years, this definitely helped.  Once again, thank you very much.  I’ll be looking forward to your future online activities.  Marc    
User-driven Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why did this work so well… ??? ,[object Object],BRAND
Engaging more with our Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website  >
 
 
 
 
 
Thank you!

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