Lecture One

Online Public Relations David Phillips FIPR

Its Pervasive ,[object Object],[object Object],[object Object],[object Object],[object Object]

People Really Like the Internet ,[object Object],[object Object]

The Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

That's not all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just look at Mobile – its bigger than TV and its interactive ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where are people going? ,[object Object],[object Object],[object Object],[object Object]

People do an awful lot of stuff online ,[object Object],[object Object]

The end of gardening as we know it ,[object Object],[object Object]

Its also the economy ,[object Object],[object Object],[object Object],[object Object],[object Object]

...its gaining pace too ,[object Object],[object Object],[object Object],[object Object]

The traditional media is changing too ,[object Object],[object Object],[object Object]

Where are the readers ,[object Object],[object Object],[object Object],[object Object]

Mags and B2B ,[object Object],[object Object],[object Object]

Traditional v New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object]

The flip side ,[object Object],[object Object],[object Object]

People skip ads ,[object Object],[object Object]

People avoid ads ,[object Object],[object Object]

Radio is on the blink ,[object Object],[object Object],[object Object],[object Object]

If not advertising – then what ,[object Object],[object Object],[object Object],[object Object],[object Object]

Constant change is not a bad thing ,[object Object],[object Object],[object Object],[object Object]

Relationships have value ,[object Object],[object Object],[object Object]

How relationship value is created It was in the content and relationships that had been created by people who used these online facilities. Millions of people had created content and shared it among social communities both large and small. The 'assets' were created by the users.

The Relationship Cloud One might call such communities a 'Relationship Cloud' and they have value in themselves.

What is so different about social media

What is the big driver that makes people want this stuff There is a deep need that drives people to use social media. This contribution to the 'For Immediate Release' Podcast explains The FIR contribution

What is changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your BIG opportunity ,[object Object],[object Object],[object Object],[object Object]

Its amazing! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lecture One

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Lecture One