This document describes the features and capabilities of mobile applications created by Discover Anywhere Mobile for destinations and conventions and visitors bureaus (DMOs/CVBs). The applications allow DMOs/CVBs to provide mobile visitors with information on events, attractions, accommodations and more. Discover Anywhere Mobile designs the apps using the DMO/CVB's existing data and maintains the mobile sites, requiring minimal effort from the DMO/CVB. The apps have advanced location-based features and allow users to plan itineraries, view coupons, share via social media and stay updated on their mobile devices.

1. Discover Anywhere Mobile iPhone DMO/CVB applications May 2010 sales@discoveranywheremobile.com http://www.discoveranywheremobile.com

2. What we do We create iPhone, BlackBerry, Android, and mobile web applications for DMOs/CVBs Keep your visitors are always connected to the information they need when they need it: your events, conferences, shopping, accommodations, transportation, restaurants and more. Complete coverage across all Internet-ready smartphones Advanced features such as GPS-location, itinerary planning, social media, coupons, augmented reality and mapping

3. How we work We use your data, your CMS Data is exported to DAM via “feeds” You maintain the website, we maintain the mobile sites Our goals is to create the minimal management work possible for you – just continue your day to day operations

4. How the app works Apps have a complete built-in database – they do not require the Internet to work Each time an app starts they check for the latest updates and download only those DAM takes care of all app maintenance, built into your contract

5. Front Page Slide Show top of the front page of the application cycles through 1 or more pictures, fading from one to the next overlay can be added for branding information

6. Front Page Tabs / Actions Visitors get to all app functions from this page Colors, text and order full configurable by the destination Page scrolls to show more options Number indicates new updates

7. Themes / Categories Organize Your Listing Data Themes (categories) come from your database Alphabetical or custom order Can be grouped by importance Each Theme can have a custom icon

8. Themes / Categories Subcategories Themes can have Subthemes, for when there’s just too much data But remember: the closest locations – the most relevant - are always shown first – you don’t need too many Themes! DAM can narrow your Theme list

9. Themes / Categories Regions Themes can be arranged by Region Clicking on Regions will bring you to Themes (and Sub-themes) for that Region Note the custom Region descriptions!

10. Listings Relevant Information Listings show closest places first – your DAM app is always reconfiguring itself to the visitor’s immediate needs If a per-listing icon is not available, the Theme icon is used

11. Listings Premium Listings Premium listings are always shown before non-premium listings Potential revenue opportunity for DMOs/CVBs

12. Listings Maps Any list of locations can always be shown as a map view User can zoom into the street level if necessary Click on a pin to see the details The visitor is the purple pin

13. Listings Augmented Reality Hold up the phone and look around Shows a camera view of the world, with text bubbles showing what you’re looking at iPhone 3GS only

14. Listing Detail Your Partner’s Data All the details about a listing (or event, coupon, tour, etc.) Full HTML description Shows phone number, address, webpage, distance

15. Listing Detail Map Where is this place? If the visitor is on the map, they’re shown also

16. Listing Detail Photo Album Let your visitors see what it looks like before they get there Pictures are downloaded live from the net so that the app isn’t too big!

17. Listing Detail Actions Click on the Actions button or on the title to bring up the Actions menu The Actions menu shows relevant actions for this listing

18. Listing Detail Actions Share This: post directly to social media Map Route: go the iPhone turn-by-turn GPS Phone: one click dialing What’s Nearby and Add to Favorites: itinerary planning … and many more …

19. Events Events Calendar Events are a critical feature for your DMO

20. Events Relevant Information Events are shown in date order (not distance order) Mobile visitors want to know what’s happening today, tomorrow … not so much next season Scroll to see more events Past events are not show

21. Search Full-text searching When you just need to quickly find something

22. Search Just type it in We search title, locality and the description of the place

23. Nearby Me What’s Nearby One click to see what’s nearby me, independent of Theme or Event/Listing status Only Events in the next two weeks shown Listings can be marked not to show on this page

24. Weather

25. Itinerary Planning “What am I going to do?” What’s Nearby shows what’s nearby this listing Add to Favorites (and Remove from Favorites) maintain my trip itinerary

26. Itinerary Planning What’s Nearby Rather than showing what’s nearby the visitor, it’s shows what’s nearby a place Answers “I’m going to the theatre tomorrow, where can I eat?” questions Star indicates listing is a favorite

27. Itinerary Planning My Favorites My Favorites is your visitors trip plans

28. Coupons Special Offers Get your coupons and offers out to your visitors Premium feature (additional charge)

29. Coupons Built for your DMO Alphabetical or by Distance Works with your existing Coupon database Can live display coupons from your website as if they’re part of the app Automatically display based on proximity

30. Tours Another way to organize data Tours are suggestions of what visitors can be doing – “historic sites”, “bar crawl”, “beaches”, … Tours can trigger video or audio based on proximity

31. Social Media Twitter: your destination’s twitter feeds Share My Trip: post text and photos to Facebook, Twitter, Twitpic and Flickr Facebook: integrates m.facebook,com (not shown)

32. Social Media Twitter Based on a Twitter list you provide

33. Twitter Get your – and your destination partner’s – message out to your visitors The reply button (lower right) lets your visitors talk back to you!

34. Social Media Twitter Response to the visitor are highlighted The visitor gets a notification from within the app whenever anyone responds to them

35. Social Media Share My Trip Let visitors share photos and text with the friends and social networks Type, click and press Done We can add #hashtags and URLs to messages to brand your destination and spread the message

36. Social Media Networks DAM will broadcast your messages to Facebook, Twitter, Twitpic and Flickr More to come in the future

37. Social Media Facebook Photos are sent to a Destination branded photo album on the user’s account Text is sent to the user’s status wall

38. Social Media Twitter Text is sent to the user’s Twitter account Photos are sent to Twitpic Geolocation feature lets users share there location through social media

39. Social Media Flickr Photos are uploaded to Yahoo’s Flickr photo sharing service

40. Social Media Facebook Facebook is integrated through their mobile optimized site, m.facebook.com

41. Contact Us Give us a call and we’ll arrange a Web demo United States:Call Julie @ -716-652-1624julie@discoveranywheremobile.com Canada:Call Joanne @ 416-785-4425joanne@discoveranywheremobile.com