Naylor's annual benchmarking study highlights the communications challenges that associations face. This presentation offers strategy recommendations to help association executives gain control of their communications plan. Comprehensive recomendations are available in the full report which can be downloaded at www.Naylor.com/Benchmarking

1. FINDING CLARITY IN AN AGE OF
DISRUPTION:
Results from Naylor’s
2014 Association Communications Benchmarking Report

2. TODAY’S AGENDA
• TODAY’S COMMUNICATIONS LANDSCAPE
• KEY FINDINGS AND TRENDS FROM NAYLOR’S
ASSOCIATION COMMUNICATIONS BENCHMARKING
REPORT
• THREE RECOMMENDATIONS FOR BRINGING CLARITY TO
YOUR COMMUNICATIONS STRATEGY

4. THE EVOLUTION OF VIDEO

5. THE ROLE OF VIDEO IN TODAY’S
COMMUNICATIONS LANDSCAPE

6. View the latest features
plus archived content at
AssociationAdviser.com
Association Adviser
magazine contains the
year’s most popular articles
See face-to-face
interviews with today’s
thought leaders on
Association Adviser TV
The annual communications
benchmarking report contains
the latest research findings &
best practices
Association Adviser
eNews delivers
directly to your
inbox each month
2014 BENCHMARKING SURVEY PARTICIPANTS
Number of Surveys Completed: 1031
Seniority of Respondents: 70.6% in senior
management roles (39% Exec. Director / CEO /
President; 31.6% VP, Director, Sr. Manager)
CREATING A TWO-WAY
DIALOGUE THROUGH
THE ASSOCIATION
ADVISER MEDIA BRAND
ALLOWS US TO
DEVELOP DEEPER
INSIGHTS TO HELP YOU
BE MORE EFFECTIVE.

9. SINGLE GREATEST
COMMUNICATION CHALLENGE

14. WHAT WOULD IT TAKE TO GET
MEMBER ENGAGEMENT HIGHER?

16. INTEGRATION & BRANDING

19. Do you KNOWhow your
members feel about the
communications you provide, or
do you just THINK you know?
ASSOCIATION GOALS
AND OBJECTIVES
EXPECTATIONS OF
MEMBERS, READERS
AND ADVERTISERS

20. Download the 2014 Association
Communications Benchmarking Report:
www.Naylor.com/Benchmarking
Contact:
Dana Plotke
Marketing Manager
dplotke@naylor.com
Direct: (352) 333-3358
Toll Free: 1-800-369-6220 ext 3358