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LOAC 2016 Digital Spending Channels

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David Prizer
David Prizer

Where did 2015 digital spending land by media category?

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Tomorrow’s Media, Understood Today A Peek at the Future Local Media in 2016 And Beyond LOAC2016 Presentation February 29, 2016
© Borrell 2016. ALL RIGHTS RESERVED. 1 Newspapers Dominating Digital Avg. Digital Sales by Medium, by Mkt Size
© Borrell 2016. ALL RIGHTS RESERVED. 2 Smaller Markets Less Competitive Number of Entities Selling Digital Advertising
3 Undivided Attention Pays Off How $48 Billion in Local Digital Advertising Was Shared in 2015 © Borrell 2016. ALL RIGHTS RESERVED.

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LOAC 2016 Digital Spending Channels

  • 1. Tomorrow’s Media, Understood Today A Peek at the Future Local Media in 2016 And Beyond LOAC2016 Presentation February 29, 2016
  • 2. © Borrell 2016. ALL RIGHTS RESERVED. 1 Newspapers Dominating Digital Avg. Digital Sales by Medium, by Mkt Size
  • 3. © Borrell 2016. ALL RIGHTS RESERVED. 2 Smaller Markets Less Competitive Number of Entities Selling Digital Advertising
  • 4. 3 Undivided Attention Pays Off How $48 Billion in Local Digital Advertising Was Shared in 2015 © Borrell 2016. ALL RIGHTS RESERVED.