Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Dominique Raccah
CEO + Publisher — Sourcebooks 
The Development 
of Digital
US-Cuba Mission
Feb 2016
About Sourcebooks
•  Founded Sourcebooks in my home in 1987
•  Today, we publish over 400 new titles a year
•  Over 130 em...
2015 Extraordinary Growth — 17% growth (Bookscan POS)!
Sourcebooks (Adult Nonfic)
Sourcebooks Casablanca (romance)
Sourcebo...
Growth Continuing in 2016 (up 23%)
Indie Bestseller + New York Times Bestseller
Publishing Innovator of the Year
Our Shared Purpose
We are an organization bound
together by the belief that
books change lives
The Rapidly Evolving US Book Publishing Industry
Digital today


Online Retail + Distribution
Digital Content + ebooks
5 M...
Important to note 
2 transformations taking place
Online Distribution/Retail 
Print
Digital
Brick and Mortar Retail
 Online Retail
Format/Content
1. Online retail + distribution
Online retail is
still less than
15% of retail $
in America
Online
shopping in US
is dominated
by Amazon
Today, U.S.
retailers are
working hard
to buildout
their
ecommerce
capabilities to
compete with
Amazon
And we are
seeing the
resurgence of
independent
bookstores
across
America
2. digital content + ebooks
2 type of digital book content—apps + ebooks
Very important
to create
efficient
workflows or
you can work
with an ebook
distributor
what we experienced during the
development of ebooks
eBooks Growth: 2008 – 2013
Female
45-54 years old
Clerical worker or
homemaker
Amazon Kindle user
ebook customer in America
0%	
   10%	
   20%	
   30%	
   40%	
   50%	
   60%	
   70%	
   80%	
   90%	
  
Environmental	
  factors	
  
Searchability	...
Decline in price of traditionally published e-books
$0.00	
  	
  
$5.00	
  	
  
$10.00	
  	
  
$15.00	
  	
  
$20.00	
  	
...
©	
  2013,	
  the	
  Book	
  Industry	
  Study	
  Group,	
  Inc.	
  
Adult Fiction
$0.0	
  	
  
$0.2	
  	
  
$0.4	
  	
  
...
Today in Books in English: #
Print AND Digital 
•  In U.S., ebooks are replacing/displacing our cheapest
formats
•  BIGGES...
2015 Print Book Bookscan Unit Sales (52 week)
Industry 2015
Bookscan POS
2.3%!
5 major outcomes of ebooks
1. The Self-
Publishing
Boom —
authors have a
lot more choices
2. Lots more
books/
content = the
challenge of
discovery
Mobile — anytime, anywhere
Anytime, anywhere reading.







Anytime, anywhere buying.
Global + Rights 
The global opportunity?

Can we, must we, rethink
how rights work around the world?
Digital has also allowed for development of new models
Subscription
 Personalization
Enhanced
ebooks + apps
More to come…
Why readers love Put Me in the Story
Saying “I Love You”
 You are the Star of the
Story
All the ways “I Love You”
Why readers love Put Me in the Story
Your child as narrator
 Your child’s name woven into
Illustration
Play “I Spy” with y...
The challenge of digital

ü  Continuous pressure on pricing
ü  Struggling to get reader’s time
ü  Challenge of discover...
The promise of digital

ü  Anytime, anywhere buying and reading
ü  Print “AND” digital (not “or”)
ü  A world of readers...
“
”
We should
try to be the
parents of
our future
rather than
the offspring
of our past.
“Procuremos más ser
padres de nues...
Gracias!!

Any Questions??
Prochain SlideShare
Chargement dans…5
×

The Development of Digital: US-Cuba Mission

545 vues

Publié le

As a member of the first-ever US publishing mission to Cuba, I had the opportunity to attend at speak at the Havana Book Fair. I talked about what the digital transformation has looked like in the U.S. and what that has meant for our industry. Particularly relevant for the Cuban industry right now are what I called the 5 major outcomes of ebooks.

Publié dans : Business
  • Soyez le premier à commenter

The Development of Digital: US-Cuba Mission

  1. 1. Dominique Raccah CEO + Publisher — Sourcebooks The Development of Digital US-Cuba Mission Feb 2016
  2. 2. About Sourcebooks •  Founded Sourcebooks in my home in 1987 •  Today, we publish over 400 new titles a year •  Over 130 employees •  Located outside of Chicago, with offices in NY and CT •  We have dozens of bestselling authors and books •  Publish from how-to to children’s books, both fiction and non- fiction, including in Spanish •  Entrepreneurial and agile •  Always looking for extraordinary voices in every area
  3. 3. 2015 Extraordinary Growth — 17% growth (Bookscan POS)! Sourcebooks (Adult Nonfic) Sourcebooks Casablanca (romance) Sourcebooks Landmark (fiction) Sourcebooks Jabberwocky (children’s) Sourcebooks Fire (young adult) 4% 2% 23% 89% 44%
  4. 4. Growth Continuing in 2016 (up 23%)
  5. 5. Indie Bestseller + New York Times Bestseller
  6. 6. Publishing Innovator of the Year
  7. 7. Our Shared Purpose We are an organization bound together by the belief that books change lives
  8. 8. The Rapidly Evolving US Book Publishing Industry Digital today Online Retail + Distribution Digital Content + ebooks 5 Major Outcomes of ebooks
  9. 9. Important to note 2 transformations taking place
  10. 10. Online Distribution/Retail Print Digital Brick and Mortar Retail Online Retail Format/Content
  11. 11. 1. Online retail + distribution
  12. 12. Online retail is still less than 15% of retail $ in America
  13. 13. Online shopping in US is dominated by Amazon
  14. 14. Today, U.S. retailers are working hard to buildout their ecommerce capabilities to compete with Amazon
  15. 15. And we are seeing the resurgence of independent bookstores across America
  16. 16. 2. digital content + ebooks
  17. 17. 2 type of digital book content—apps + ebooks
  18. 18. Very important to create efficient workflows or you can work with an ebook distributor
  19. 19. what we experienced during the development of ebooks
  20. 20. eBooks Growth: 2008 – 2013
  21. 21. Female 45-54 years old Clerical worker or homemaker Amazon Kindle user ebook customer in America
  22. 22. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   Environmental  factors   Searchability   Speed  of  access   Ease  of  acquisiCon   Portability   Readability  (adjustable  font  size)   Affordability   Very  important   All about affordability © 2014, Book Industry Study Group, Inc.
  23. 23. Decline in price of traditionally published e-books $0.00     $5.00     $10.00     $15.00     $20.00     $25.00     E-­‐Books   SoRcover   Hardcover   2008   2009   2010   2011   2012  
  24. 24. ©  2013,  the  Book  Industry  Study  Group,  Inc.   Adult Fiction $0.0     $0.2     $0.4     $0.6     $0.8     $1.0     $1.2     $1.4     $1.6     $1.8     $2.0     2008   2009   2010   2011   2012   2013   Hardcover   Mass-­‐market     SoRcover   E-­‐Books   © 2014, Book Industry Study Group, Inc.
  25. 25. Today in Books in English: # Print AND Digital •  In U.S., ebooks are replacing/displacing our cheapest formats •  BIGGEST impact on fiction sales and narrative •  BIG impact on ebook pricing in these categories •  Much less impact on other categories of books
  26. 26. 2015 Print Book Bookscan Unit Sales (52 week) Industry 2015 Bookscan POS 2.3%!
  27. 27. 5 major outcomes of ebooks
  28. 28. 1. The Self- Publishing Boom — authors have a lot more choices
  29. 29. 2. Lots more books/ content = the challenge of discovery
  30. 30. Mobile — anytime, anywhere Anytime, anywhere reading. Anytime, anywhere buying.
  31. 31. Global + Rights The global opportunity? Can we, must we, rethink how rights work around the world?
  32. 32. Digital has also allowed for development of new models Subscription Personalization Enhanced ebooks + apps
  33. 33. More to come…
  34. 34. Why readers love Put Me in the Story Saying “I Love You” You are the Star of the Story All the ways “I Love You”
  35. 35. Why readers love Put Me in the Story Your child as narrator Your child’s name woven into Illustration Play “I Spy” with your child’s face CONFIDENTIAL
  36. 36. The challenge of digital ü  Continuous pressure on pricing ü  Struggling to get reader’s time ü  Challenge of discovery
  37. 37. The promise of digital ü  Anytime, anywhere buying and reading ü  Print “AND” digital (not “or”) ü  A world of readers—expanding print AND digital book market ü  Books are more important today
  38. 38. “ ” We should try to be the parents of our future rather than the offspring of our past. “Procuremos más ser padres de nuestro porvenir que hijos de nuestro pasado.” —Miguel de Unamuno (1864-1936) Spanish essayist, novelist, poet, playwright, and philosopher
  39. 39. Gracias!! Any Questions??

×