5. Confidential. Copyright 2016 Drafted, Inc.
Internal vs External Referrals
Referrals
5
60%
40%
Hired referrals that
originate inside the
company
Hired referrals that
originate outside the
company
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Because each team member …
Inside the company6
“Send an email to HR with your friend’s resume”
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Has Professional connections
Outside the company7
Past colleagues, business contacts, advisors, investors, etc.
PROFESSIONAL
NETWORK
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Each team member also has…
Inside the company8
“Send an email to HR with your friend’s resume”
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Social connections
Outside the company9
Schoolmates, friends, family, sports clubs, etc.
SOCIAL
NETWORK
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Their powers combined…
Referral Networks10
Add everyone’s networks to get your true referral network
REFERRAL NETWORK
PROFESSIONAL
NETWORK
SOCIAL
NETWORK+ =
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Add every team member’s network
to get your true referral network
Referral Networks11
PROFESSIONAL
NETWORK
SOCIAL
NETWORK
PROFESSIONAL
NETWORK
PROFESSIONAL
NETWORK
PROFESSIONAL
NETWORK
PROFESSIONAL
NETWORK
SOCIAL
NETWORK
SOCIAL
NETWORK
SOCIAL
NETWORK SOCIAL
NETWORK
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Referral Network = Community
Community referrals12
EMPLOYEE
REFERRALS
COMMUNITY
REFERRALS
REFERRAL NETWORK
=
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Every company has a
referral network
Employees
Friends Family
Customers
Fans
Investors
Advisors
REFERRAL NETWORK
Past colleagues
Schoolmates
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Outside the company14
Sound familiar?
Sure thing! Let me ping a few folks and get back to you.
- Judy
Hey Judy - would love to get coffee yadda yadda weather, some
compliment, small talk, etc.
I’m wondering if you know a developer I can refer to my recruiting
team?
PROFESSIONAL
NETWORK
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Outside the company15
Sound familiar?
Hey Mark - great seeing you at ugly sweater Friendsgiving last night.
You mentioned that your younger brother is just graduating with his
MBA, and I thought maybe we could find a place for him at our
company in Biz Dev or Marketing. Wdyt?
That’s an interesting idea, I appreciate you looking out for him. I’ll ask
him to send you his resume.
- Mark
SOCIAL
NETWORK
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Even a small team can have a
large referral network
Community referrals17
EMPLOYEE
REFERRALS
COMMUNITY
REFERRALS
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What you can do today
Referral Networks18
1. Proactive referrals instead of reactive referrals
2. Referral program outside your company
3. Invest in your referral network
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Referrals create a virtuous cycle
The virtuous cycle19
• Referrals ==> better hires
• Better hires ==> happy teams
• Happy teams ==> great culture
• Great culture ==> more referrals
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Referrals create a virtuous cycle
The virtuous cycle20
HIRES
SUCCESS
EMPLOYER
BRAND
REFERRALS
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Community referrals amplify
the virtuous cycle
Community referrals21
HIRES
SUCCESS
COMMUNITY
BRAND
COMMUNITY
REFERRALS
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Community Referrals Cycle
The virtuous cycle22
• Community Referrals ==> Hires + rewards
• Hires + rewards ==> Happy community
• Happy community ==> Great brand
• Great brand ==> More community