Full Resume\'

1. DOUGLAS L. RAMSEY
23112 S.E. 8th Street
Sammamish, WA. 98074
E-mail dlramsey@comcast.net; douglasramsey@hotmail.com
Home (425) 427-9210 / Office (206) 576-3231 / Cellular (425) 417-2807
Qualification Highlights & Core Competencies
Innovative communications professional celebrating 30 years of media sales, sales management
and complex project implementation in the dynamic and evolving field of convergent media.
Accomplished advertising sales executive with tens of millions of dollars in media sales in radio,
broadcast television, cable television, print, outdoor signage, in-arena signage, on-line media, in-
venue and at-retail signage and promotions.
Highly skilled and practiced in project management, concept development, strategic planning,
program implementation and younger staff mentoring. Thrives in both independent and
collaborative work environments
Visionary Leader with a consistent thread of program innovations and implementation
solutions, many of which have recalibrated industry standards.
Highly strategic thinker with successful record of integrating media solutions in a wide array of
market environments and throughout numerous market verticals.
Key Attributes
Strong work ethic, Focused, Self motivated, Strategic thinker, Well-read, Consensus builder,
Cross-Group collaborator, Business development professional, Visionary, Articulate,
Relationship development (internal & external), Flexible, Highly ethical, Extremely loyal,
Extensive & diverse media experience, Business model pioneer, Well rounded familiarity with
multiple business sectors.
Critical Organizational Contributions
More than a quarter-century of media advertising sales in minor, medium and major markets.
Familiarity with all aspects of all major media forms. Administrative and management
experience in all aspects of a complete in-house NBA, NFL, WNBA and CISL (Continental Indoor
Soccer League) broadcast and electronic media operations, as well as numerous major business
development projects and platforms. Areas of extensive experience and expertise include:
• Sales Management: Managed sales of television, cable and radio commercial airtime, arena
signage, team Internet site, team publications, in-arena promotions and retail programs.
Oversaw departmental sales increases of more than 20% annually for seven consecutive years
and double digit increases for ten of eleven seasons while with the Sonics. Exceeded
departmental revenue targets ten of eleven seasons with the Sonics (one year revenue
shortfall due to NBA lockout / labor dispute). Realized a client retention rate in excess of
85%, far above industry standards.

2. • National Sales Management: Management and oversight of National Rep-firm sales.
Pioneered the use of rep-firms by professional sports teams, now an industry norm.
• Individual sales: Personal sales in excess of $8,000,000 annually with the Sonics.
Departmental sales in excess of $19,000,000 annually. Departmental annual operating budget
of $4,000,000. Executed all aspects of management position while carrying the largest
account list for the franchise. Sold media in small, medium and large markets with rate and
total contract value diversity from a few hundred dollars to complex multi-year multi-million
dollar programs. Familiar with and experienced in all aspects of ground up media sales
process, including prospecting, initial approach, closing, copy writing, production and resale.
Proficient in both solution-driven and consultative sales process. Demonstrated excellent
retention of client base month-to-month and year-to-year.
• Major Account Sales: Personally handled eight of the ten largest Sonics corporate partners.
Specialized in direct-to-client sale throughout professional sports and media career.
Sampling of major sponsorship deals consummated: Miller Brewing Company; Southwest
Airlines; Alaska Airlines; Delta Airlines; U S WEST; U S WEST Cellular; AirTouch Cellular;
BP Oil / Tosco; Volkswagen of America; Subaru of America; Northwest Dodge Dealers; Bon
Marche’; CSK Auto / Schuck’s Automotive.
• Television, Radio & New Media Sales: 22 years experience in broadcast television, cable
television, radio and Internet sales. Extensive and diverse experience throughout all aspects
of electronic media sales and sales management. Experience in start-up and established radio
station sales, independent and network affiliate television sales in small, medium and major
markets. Experience in the development and sales of regionally distributed programming on
regional cable television and radio networks.
• Sales Logistics: Involved in all aspects of rate structure, inventory management, exclusivity
strategies, media platform bundling, point of entry barriers, and category distribution and
allocation issues.
• Business Development: Senior executive responsible for strategy and development of
numerous business opportunities and partnerships including a major regional media
distribution venture and a region-wide pay-per-view business model with both residential
and commercial platforms.
• Carriage & Clearance Negotiations: Responsible for all television, cable, radio and DBS
carriage and clearance negotiations and partnership development. Long and short term
agreements reached with Bonneville Broadcasting / KIRO Television (CBS 7), Prime Sports
Northwest, FOX Sports Net, Providence Journal / KING Television (NBC 5) & KONG
Television (Indy 6/16), UPN / KSTW (UPN 11), A.H. Belo / KONG (Indy 6/16), DirecTV,
TCI.
• Promotional Platforms: Extensive experience in the planning, logistical implementation and
execution of complex media-supported local and region-wide promotional programs at retail
and in-arena levels.
• Affiliate Relations: Responsible for the initiation and maintenance of all broadcast and cable
television affiliate relationships.
• Network Development: Regional network development / broadcast & cable television and
radio. Distribution footprint that included coverage over a four state region.

3. • New Revenue Development: Ground up development and management of residential and
commercial pay-per-view programs, national rep-firm sales platforms and other media
innovations.
• Program Fulfillment: Administrative oversight of all sponsorship program fulfillment and
logistics.
• Strategic Partnerships: Development and oversight of numerous business partnerships
including FOX Sports Net Northwest, TCI and DirecTV
• High Profile Personnel Interface: Interfaced on many levels and in varied circumstances
with political, media and sports celebrities, as well as senior corporate executives.
• Major Venue Signage: Involvement in signage format selection and implementation for the
remodeled KeyArena. Packaged and sold major venue signage in multi-media partnerships
for the Seattle Center Coliseum, King Dome, Tacoma Dome, KeyArena, Husky Stadium and
Seahawks Stadium (now QWEST Field).
• New Venue Logistics: Involved with two professional sports franchises during the
planning, building, marketing and transition to new arena/stadium facilities. Involved in
many aspects of venue management and relations.
• Venue / Vendor Interface: Extensive experience and creative development of innovative
sales and marketing concepts promoting third-party vendor involvement in new and existing
facilities as well as venues under construction. Experience in the development of branded
food distribution, creative signage options and opportunities, and venue space usage
development.
• Strategic Planning: Short and long term strategic planning for all electronic media.
• Electronic Innovations: Development, administrative oversight and implementation of all
electronic innovations.
• New Content & Programming Development: Development of supplemental non-game and
non-team programming and revenue streams.
• On-Air and Production Experience: Experience in production and on-air presentation from
Junior High through College and post-collage in both compensated and uncompensated
positions.
• International Event Execution: One of three principal executives to plan, coordinate and
execute an international indoor soccer tournament in Mexico City. Event required extensive
logistics and coordination between FIFRA, business interests in Mexico and indoor soccer
teams from around the world. (Independent project working for 848 Productions/Sam
Perkins)
• Second Tier Sports Management: Ground up development of complete in-house media
operations for Continental Indoor Soccer League (CISL Seattle SeaDogs) and WNBA (Seattle
Storm) franchises.

4. • Entertainment / Music: Experience in, and acclimation to, many aspects of the non-sports
entertainment industry. Experience with numerous promotions and projects surrounding
music entertainment events. Developed the Jet Set Concert Series for KJET Radio in
cooperation with Media One. Handled the record label, music and entertainment account /
client list for KZOK Radio.
Career Progression
Victory Studios, Seattle Washington,
Senior Director, Strategic Alliances - 2005 - Present
Metro Networks/Westwood One, Seattle Washington,
National Director of Marketing - 2004 – 2005
Independent Contract Work, Syndicate Sports / Husky Sports Properties-
Action Sports Media / FOX Marketing Group / Peninsula News Network
/Savant Imaging / Biz Excahnge 2001 - 2003
Seattle Seahawks / Football Northwest LLC. , Seattle, WA.
Senior Director, Business Development, 2000 – 2001
Seattle SuperSonics / Full House Sports & Entertainment, Seattle,WA.
Senior Director, Corporate Sponsorship & Broadcast Development, 1997 - 2000
Director, Corporate Sponsorship & Broadcast, 1992 – 1997
Sponsorship Sales Manager, 1989 - 1992
KTZZ Television / U.S. Television,, Seattle, WA.
Account Executive, 1988 - 1989
KZOK-FM / KJET-AM / Adams Communications,, Seattle, WA.
Sales Manager KJET / Account Executive KZOK, 1987 - 1988
KAYU Television / KAYU-TV Partners, LTD,, Spokane, WA.
Account Executive, 1985 - 1987
KQSP-FM / Medina Broadcast Group,, Spokane, WA.
Account Executive, 1985
KGA-AM / Price Broadcasting Company, Spokane, WA.
Account Executive, 1982 - 1985
KMWX-AM / KFFM-FM / Northwest Broadcast Company, Yakima, WA.
Account Executive, 1981 - 1982
KXLE AM & FM / KXLE, Inc., Ellensburg, WA.
Account Executive, 1981, Disc Jockey 1980
Education
Eastern Washington University, Central Washington University,
Cheney, WA. Ellensburg, WA.
Graduate studies in Communications Bachelor of Science, Aerospace Science
1984 Degreed 1980