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#DigiRev: Media for Ministry
Dr Bex Lewis, Research Fellow in Social Media
& Online Learning, CODEC, Durham University
Director, Digital Fingerprint
@drbexl
@digitalfprint
@bigbible
@digidisciple
#MediaLit15
Image Credit: Stockfresh
http://www.slideshare.net/drbexl/digirev-for-medialit15
Session Overview
 Minus the Twitterfall…
 Digitally Present
 Preaching in a Digital Age
 Toolbox Thoughts: Twitter, Facebook,
Pinterest, Instagram, YouTube
 Youth
 Evangelism
 Ethics, Morals & Values
Twitterfall: Aid or
Distraction?
 “Recent delegates indicated that practical
participation had opened their minds to what
was possible, watching as external Tweeters took
the thread of conversation elsewhere. With some
in two minds as to distraction versus contribution,
there was a clear feeling that the use of Twitter in
session quickly led to confidence in using the
tool, which subsequently improved the quality of
contributions, as users got used to new ways of
engaging multi-modally.”
 Lewis, B. ‘MediaLit: Engaging Faith and Media in
a Digital Age’, European Conference on Social
Media Proceedings, July 2015
"If you want to build a presence in the social media
platform, then you need to be present."
- @unmarketing
The Church Front Door?
For many churchgoing is no
longer the ‘cultural norm’. People
don’t actively ignore the church:
they don’t even think about it. …
With literally billions in the digital
spaces, the online social spaces
presented by churches need to
be appealing, welcoming, and
not look like they are just an
afterthought: they are now
effectively the ‘front door’ to your
church for digital users, and you
ignore those spaces at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: freeimages.com
We are not selling something to the
world that will make more people
like us, believe in our story, join our
churches. We are trying to be
something in the world that invites
connection and compassion,
encourages comfort and healing for
those in need, and challenges those
in power to use that power in the
service of justice and love
(Drescher, 2011, 127)
Source: Netcasters?
Networks of Networks
REAL/VIRTUAL
Image Credit: Stockfresh
The digital environment is not a parallel or
purely virtual world, but is part of the daily
experience of many people, especially the
young. Social networks are the result of
human interaction, but for their part they
also reshape the dynamics of
communication, which builds relationships: a
considered understanding of this
environment is therefore a prerequisite for a
significant presence there.
Pope Benedict XVI (2013)
@drbexl
@MurielSowden
If you have faith, then you
live that faith 24/7. Not
something that can be
switched off in differing
contexts.
INTERACTIVE
Image Credit: Stockfresh
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
Preaching in a
Digital Age
John Wesley
“I look
upon
the
world
as my
parish.”
Image Source: http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG
Is Using an iPad in
preaching unholy?
…If I am a true priest, I can be so with a
telephone in my hand, with a Bible in the
other and I can be so with a newspaper
under my arm, because it isn’t these
instruments that speak alone, but our faith
which is made of flesh and which speaks to
the flesh; that is why my flesh will be the
true synthesis.
http://www.hprweb.com/2012/07/enter-the-digital-continent-of-preaching/
Fred Gaglia
Preaching/Blogging
I loved working up a sermon in the lead up to
giving it. Researching, looking at what others
had to say on the topic, piecing together
thoughts, looking for illustrations and
examples (tangents) and then practicing giving
it and making the last minute tweaks and
additions in the day before Sunday arrived.
http://www.youtube.com/watch?v=8j-Iy8fP0Ek
http://www.problogger.net/archives/2006/08/22/car-salesmen-preachers-and-the-art-of-persuasion/
@problogger
Connecting via The
Feedback Loop
By posting my sermons online, I can get much more
feedback than I can after church on a Sunday
morning. People can leave comments on the sermon
blog itself (though, like most blogs, this is rare). I get
statistics about how many people read each post, so I
can tell what resonates. I also share my sermon on
both my Facebook profile and the church page. This is
where I get most of my feedback. The likes,
comments, and messages (or lack thereof) give me an
indication about how I’ve connected, or not.
http://pastorkeithanderson.net/item/six-ways-social-media-can-make-you-a-better-preacher
@prkanderson
Expect Challenge
The conspicuous and central Protestant
sermon is one of these. It made sense in a
education- and resource-poor (and frankly,
entertainment-poor) age, but if I held forth
for twenty minutes or more every Sunday, I
expect to be regularly challenged (perhaps
mentally, and in an unspoken way) by
people who would Google for facts during
my oratory.
http://boyinthebands.com/archives/new-church-small-sermon-long-sermon/
Scott Wells
It’s not just entertainment!
 It's a sermon, not a lecture. Cardinal Mahoney of Los
Angeles was praised for leaving the pulpit to "walk about
in front of the altar as he spoke, looking in all directions so
as to include everyone".
 That was fine, but too much departure from traditional
delivery into flat-out entertainment plays badly. One
pastor "came over more like a stand-up act than a
preacher", said an unhappy Mystery Worshipper. "Not that
I didn't appreciate his message, but in terms of content it
was light as air, like the froth on a cappuccino.
http://www.theguardian.com/commentisfree/belief/2010/dec/08/preaching-taking-pulse
@simonjenks
TALK LENGTH…
We also saw that, contrary to popular wisdom about
what goes viral, neither “difficult” subjects nor fact-
filled presentations scare people off. Nearly 20% of
the people who watched a deep dive into American
health care policy thought it was worth passing along
to their friends. A powerful historical video of a
teacher giving her young students a firsthand lesson
in bigotry was viewed more than 3 million times. And
four of the posts in the top 100 were about the
important (but thoroughly unsexy) topic of income
inequality.
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
"The digital age isn’t killing off preaching, but
what the survey suggests is that too much
preaching is doing too little to motivate people to
look at the world differently and therefore live in
it differently," said Paul Johns, a director at the
College of Preachers. "If that’s so, we have to
question what we preachers are actually saying
about the Bible and about contemporary issues,
and how well we’re engaging with our
congregations.” (2009)
http://ministrytodaymag.com/index.php/ministry-tools/main/18801-are-my-sermons-making-a-difference
Digital Preparation Tools:
 You Version (First pass reading)
 Evernote (Note-taking)
 iPhone (Note-taking whilst out and about)
 Things (To-do lists, including ‘future sermons’)
 Google Drive (Sermon ideas, shared with team)
 Bible Gateway (Bible Translations)
 Monergism (Directory of Theology)
http://www.benreed.net/index.php/2012/09/05/digital-sermon-prep/ @benreed
Resource Collection:
http://bundlr.com/b/preaching-in-a-digital-age
Thoughts on
preaching/publi
c speaking in a
digital age?
Toolbox
Twitter in Ministry
If you don’t know how to use Twitter, check
https://support.twitter.com/articles/215585
Twitter Spokesperson:
“Twitter brings you
closer to the things you
are passionate about -
and for millions of
people across the globe
that is faith.”
http://news.sky.com/story/1022800/senior-bishops-to-tweet-
christmas-sermons
Sermon Soundbites
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
http://anglicanmemes.com/
2013/03/25/the-church-of-
england-goes-to-hollywood-
the-best-of-
churchofenglandfilms/
https://twitter.com/biblesummary
https://twitter.com/biblesummary
https://twitter.com/Natwivityhttps://twitter.com/Natwivity
Facebook in
Ministry
If you don’t know how to use Facebook, check
https://www.facebook.com/help/345121355559712/
Personal Profile
Sharing Settings
Pages
https://www.facebook.com/DigitalBibl
e/info
Page Rules
Reach?
Groups
Events
Pinterest in
Ministry
If you don’t know how to use Pinterest, check
http://help.pinterest.com/en/articles
https://www.pinterest.com/revmaryhawes/
Instagram in
Ministry
If you don’t know how to use Pinterest, check
https://help.instagram.com/
https://instagram.com/crosswaychurch/
http://www.stevefogg.com/2013/11/28/instagram-video-church/
YouTube in
Ministry
If you don’t know how to use YouTube, check
https://support.google.com/youtube/?hl=en-
GB#topic=4489102
Simple ideas for Video:
Think of the STORIES you have
to tell, and how you might tell
them –
 Events: Before/After
 Sermons: Quick
Overviews/Responses
 People & Their Lives
 What can you “How To”?
 Training videos
Create Playlists
http://youtu.be/FpmM02IE6oI
Multiple Voices
http://www.youtube.com/user/lansdownebaptist/featured
Livestream
Considerations
for Youth
Remember
1. Get consent/permissions
2. Use unambiguous language
3. Agree social media
‘guidelines’ with the youth
4. Have clear accountability to
your line manager
5. Define curfews
Ref: Paul Windo, Urban Saints
Evangelism in a
Digital Age
Image Credit: The Worship Cloud
What does this mean for us?
A Disciple is one who, by following
Jesus, grows in their faith in Christ
and in so doing models and
teaches Christians the precepts of
the Bible, prayer, doctrine,
relationship, Christian living,
service, and worship, to name the
main ones.
 http://www.discipleshiptools.org/pages.asp?pageid=65405
@bigbible
#digidisciple
Carl Medearis
Relax, enjoy your friends. Enjoy
their company along with the
company of Jesus. Point him
out, freely, without fear or
intimidation. You’re not
responsible to sell him to them.
You’re simply saying what
you’ve seen. You're not the
judge. You’re the witness.
How do you feel about these?
Cris Rogers
We need to
spend time
in his
presence
and then we
will have
something to
say.
Ethics, Morals &
Values
Image Credit: The Worship Cloud
Image Sources, e.g.
FREE
http://www.flickr.com/creativecommons
http://www.sxc.hu
http://rgbstock.com
http://www.freebibleimages.org
PAID
http://theworshipcloud.com (Christian)
http://stockfresh.com/
http://iStockPhoto.com
 See: http://bigbible.org.uk/about/policies/image-policy/ for more
Image Credit: Stockfresh
Human Beings
at machines,
not “are
machines”
Image Source: Stockfres
Who might read it?
God
Parents
‘The kids’
The newspaper
Your worst enemy
Image Credit: Stockfresh
H.A.L.T.
If you are Hungry,
Angry, Lonely or Tired,
step away from the
keyboard/keypad and
deal with that issue
first.
http://redcatco.com/communication/stop-posting-social-media/
@BenjaminEllis
What does it
mean to share
with grace, care
and love?
http://bigbible.org.uk/2012/10/evangelism-through-story/
Image Credit: Andrew Flynn
@drbexl @digitalfprint
http://www.slideshare.net/drbexl/
Image Credit: iStockPhoto

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#DigiRev for #MediaLit15

  • 1. #DigiRev: Media for Ministry Dr Bex Lewis, Research Fellow in Social Media & Online Learning, CODEC, Durham University Director, Digital Fingerprint @drbexl @digitalfprint @bigbible @digidisciple #MediaLit15 Image Credit: Stockfresh http://www.slideshare.net/drbexl/digirev-for-medialit15
  • 2. Session Overview  Minus the Twitterfall…  Digitally Present  Preaching in a Digital Age  Toolbox Thoughts: Twitter, Facebook, Pinterest, Instagram, YouTube  Youth  Evangelism  Ethics, Morals & Values
  • 3. Twitterfall: Aid or Distraction?  “Recent delegates indicated that practical participation had opened their minds to what was possible, watching as external Tweeters took the thread of conversation elsewhere. With some in two minds as to distraction versus contribution, there was a clear feeling that the use of Twitter in session quickly led to confidence in using the tool, which subsequently improved the quality of contributions, as users got used to new ways of engaging multi-modally.”  Lewis, B. ‘MediaLit: Engaging Faith and Media in a Digital Age’, European Conference on Social Media Proceedings, July 2015
  • 4. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  • 5.
  • 6. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. … With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: freeimages.com
  • 7.
  • 8. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  • 12. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
  • 13. @MurielSowden If you have faith, then you live that faith 24/7. Not something that can be switched off in differing contexts.
  • 15. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  • 17. John Wesley “I look upon the world as my parish.” Image Source: http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG
  • 18. Is Using an iPad in preaching unholy? …If I am a true priest, I can be so with a telephone in my hand, with a Bible in the other and I can be so with a newspaper under my arm, because it isn’t these instruments that speak alone, but our faith which is made of flesh and which speaks to the flesh; that is why my flesh will be the true synthesis. http://www.hprweb.com/2012/07/enter-the-digital-continent-of-preaching/ Fred Gaglia
  • 19. Preaching/Blogging I loved working up a sermon in the lead up to giving it. Researching, looking at what others had to say on the topic, piecing together thoughts, looking for illustrations and examples (tangents) and then practicing giving it and making the last minute tweaks and additions in the day before Sunday arrived. http://www.youtube.com/watch?v=8j-Iy8fP0Ek http://www.problogger.net/archives/2006/08/22/car-salesmen-preachers-and-the-art-of-persuasion/ @problogger
  • 20. Connecting via The Feedback Loop By posting my sermons online, I can get much more feedback than I can after church on a Sunday morning. People can leave comments on the sermon blog itself (though, like most blogs, this is rare). I get statistics about how many people read each post, so I can tell what resonates. I also share my sermon on both my Facebook profile and the church page. This is where I get most of my feedback. The likes, comments, and messages (or lack thereof) give me an indication about how I’ve connected, or not. http://pastorkeithanderson.net/item/six-ways-social-media-can-make-you-a-better-preacher @prkanderson
  • 21. Expect Challenge The conspicuous and central Protestant sermon is one of these. It made sense in a education- and resource-poor (and frankly, entertainment-poor) age, but if I held forth for twenty minutes or more every Sunday, I expect to be regularly challenged (perhaps mentally, and in an unspoken way) by people who would Google for facts during my oratory. http://boyinthebands.com/archives/new-church-small-sermon-long-sermon/ Scott Wells
  • 22. It’s not just entertainment!  It's a sermon, not a lecture. Cardinal Mahoney of Los Angeles was praised for leaving the pulpit to "walk about in front of the altar as he spoke, looking in all directions so as to include everyone".  That was fine, but too much departure from traditional delivery into flat-out entertainment plays badly. One pastor "came over more like a stand-up act than a preacher", said an unhappy Mystery Worshipper. "Not that I didn't appreciate his message, but in terms of content it was light as air, like the froth on a cappuccino. http://www.theguardian.com/commentisfree/belief/2010/dec/08/preaching-taking-pulse @simonjenks
  • 23. TALK LENGTH… We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact- filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality. http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
  • 24. "The digital age isn’t killing off preaching, but what the survey suggests is that too much preaching is doing too little to motivate people to look at the world differently and therefore live in it differently," said Paul Johns, a director at the College of Preachers. "If that’s so, we have to question what we preachers are actually saying about the Bible and about contemporary issues, and how well we’re engaging with our congregations.” (2009) http://ministrytodaymag.com/index.php/ministry-tools/main/18801-are-my-sermons-making-a-difference
  • 25. Digital Preparation Tools:  You Version (First pass reading)  Evernote (Note-taking)  iPhone (Note-taking whilst out and about)  Things (To-do lists, including ‘future sermons’)  Google Drive (Sermon ideas, shared with team)  Bible Gateway (Bible Translations)  Monergism (Directory of Theology) http://www.benreed.net/index.php/2012/09/05/digital-sermon-prep/ @benreed
  • 29. Twitter in Ministry If you don’t know how to use Twitter, check https://support.twitter.com/articles/215585
  • 30. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
  • 35. Facebook in Ministry If you don’t know how to use Facebook, check https://www.facebook.com/help/345121355559712/
  • 38. Pages
  • 43. Pinterest in Ministry If you don’t know how to use Pinterest, check http://help.pinterest.com/en/articles
  • 45. Instagram in Ministry If you don’t know how to use Pinterest, check https://help.instagram.com/
  • 48. YouTube in Ministry If you don’t know how to use YouTube, check https://support.google.com/youtube/?hl=en- GB#topic=4489102
  • 49. Simple ideas for Video: Think of the STORIES you have to tell, and how you might tell them –  Events: Before/After  Sermons: Quick Overviews/Responses  People & Their Lives  What can you “How To”?  Training videos
  • 54. Remember 1. Get consent/permissions 2. Use unambiguous language 3. Agree social media ‘guidelines’ with the youth 4. Have clear accountability to your line manager 5. Define curfews Ref: Paul Windo, Urban Saints
  • 55. Evangelism in a Digital Age Image Credit: The Worship Cloud
  • 56. What does this mean for us? A Disciple is one who, by following Jesus, grows in their faith in Christ and in so doing models and teaches Christians the precepts of the Bible, prayer, doctrine, relationship, Christian living, service, and worship, to name the main ones.  http://www.discipleshiptools.org/pages.asp?pageid=65405 @bigbible #digidisciple
  • 57. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
  • 58. How do you feel about these?
  • 59. Cris Rogers We need to spend time in his presence and then we will have something to say.
  • 60. Ethics, Morals & Values Image Credit: The Worship Cloud
  • 61. Image Sources, e.g. FREE http://www.flickr.com/creativecommons http://www.sxc.hu http://rgbstock.com http://www.freebibleimages.org PAID http://theworshipcloud.com (Christian) http://stockfresh.com/ http://iStockPhoto.com  See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
  • 62. Human Beings at machines, not “are machines” Image Source: Stockfres
  • 63. Who might read it? God Parents ‘The kids’ The newspaper Your worst enemy Image Credit: Stockfresh
  • 64. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  • 65. What does it mean to share with grace, care and love?