China Marketing on the new way to global business.

1. 1
China Marketing
F F
F F F
F F
F F
F
F
F F F
F F
F
F 1970 F 1980
F F (New Area) F F
F
(EZs)
(EZs) FF
Special Economic Zones : SEZs
GOALs
Shenzhen SEZ
1. F F F
F ( F F
F )
Economic and
Technological 2. F
Development F F F
Z ones : ETDZ s
F Guangzhou 3. F F
(Ur banization)
F
* F Pudong 4. F F
Lujiazui New Area F F
* F 5. F F
Jingiao
* F Waigaoqiao
* F Zhangjiang
F F F F
F F F (Economic Zones)
F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.

2. 2
F F F (Kellogg
on China F F , 2549)
F
F FF F F F 4 F 1)
F Lujiazui 2) F Waigaoqiao 3) F
Jinqiao 4) F Zhangjiang F F F
F F F F( )
- F F F
F F F F
F
: FF (Pudong New Area)
(Pudong New Ar ea)
F
Lujiazui F Jinqiao
Hardware (Lujiazui Financial (Jinqiao Export- Software Strategies
Strategies and Trade Zone) Processing Zone)
*
* F
*
* F F F
F F F
F F
*
* F F
F *
*
F F
*
* F F F F
(High-speed
( F F
Magnetic Levitation F F )
Train) F Waigaoqiao *
* F
F (Waigaoqiao Free F
F Trade Zone)
Zhangjiang F
(Zhangjiang
F F High Tech Park)
F
F F
F F
F F F
F F
- F F F
F F F (Wholly Owned Foreign Enterprises) F
F F F F F (Tax Break) F
(Tax Holiday)
- F F F F
F (Duty Free) F F F F F
F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.

3. 3
F F WTO
F F F F F F
F F F F
F F F
F F
F F F
F F 33.5%
24 F F Asian Demographics F
8 F
F
4 6% Jiangsu, Zhenjiang, Shandong
and Fujian
11%
2012
2003
2 1% Chongqing, Chengdu, Kunming, Qiangdao,
Tianjin, Shijiazhuang and Xiamen
19%
33%
8 Beijing, Guangzhou, Hangzhou, Nanjing, 70 %
Ningbo, Shanghai and Shenzhen
0 25 50 75 100 %
F F F F 80,000 F 2003 2012
FF F F 17.9%
8 F F 2 F
F 2012 F F F 33%
F F4 F
First-Tier Cities F 4 Beijing, Chongqing,
Shanghai, Tianjin
Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.

4. 4
F 30 F F F F F
11,000 F F F
10 : Changchun (Jilin), Chengdu (Sichuan), Guangzhou
(Guangdong), Hangzhou (Zhijiang), Harbin (Heilongjiang), Jinan (Shandong), Nongjing
(Jiangsu), Shenyang (Lianoning), Wuhan (Hubei), Xi an (Shaanxi)
4 : Dalian Qingdao Shenzhen Xiamen
Second-Tier Cities F 17 : Changsha
(Hunan), Fuzhou (Fujian), Guiyang (Guizhou), Haikou (Hainan), Hefee (Anhui), Hohhot
(Inner Mongolia), Kunming (Yunnan), Lanzhou (Gansu), Lhasa (Tibet), Nanchang
(Jiangxi), Nanning (Guanqxi), Shijazhuang (Hebei), Taiyuan (Shanxi), Urumqi (Xinjiang),
Xining (Qinghai), Yinchuan (Ningxia), Zhengzhou (Henan).
50 F F Ningbo Suzhou Wuzi Wenzhou
Nantong Dongguan Zhangjiang
15 F 500,000 2 F
Third-Tier Cities 200
400 ( F )
F F F F F
* F F F 2
3
* F F 2-3 F
F F F FF F
Nanning
F F
* F F 1 F F
F F F F FF
Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.

5. 5
F F
38.3% 34.5% 34.4%
1 2 3
* Ogilvy & Mather Greater China
F F
* F F F F F F
F 3,4 F F F F F F
F F F F
F F F 5 ....
F F
35.8% 34.1% 37.7%
1 2 3
* Ogilvy & Mather Greater China
* 16% F 3 F F F F
F FF F
* F 1 24% F F F F
Nike Sony Adidas Nokia Motorolla F 3
TCL Lenovo Changhong Konka Dabao
F F F F
F F F F F F
F F F F
F F
F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Ltd.