1. Here Comes Social Advocacy Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ ProgressLeague
2. Dimensions of digital communication strategy 1-D 2-D 3-D Information Action Community One-way Communication Two-way Communication All-way Communication Audience Interacts with Information Audience Interacts with Campaign, Organization, or Government Audience Interacts with Each Other Email Lists & Brochure Websites (Broadcast & Narrowcast) Transactional Websites (Information Exchange, Donations, & Action) Social Networks & Social Media (Grassroots & Grasstops)
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7. The way things are now Congress can ’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.
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9. It ’s true: social media can reach the grassroots
14. Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by The Atlantic ’s Ambnder to WH Nat’l Sec. Council. 1. 3. 2.
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26. Finding government on social media GOVSM.com Facebook.com/Congress Twitter.com/TheDemocrats/house-democrats
40. Here Comes Social Advocacy Alan Rosenblatt, Ph.D. [email_address] Me on Social Media @DrDigipol @HaikuProgress DrDigipol.Tumblr.com BigThink.com/blogs/Digital-Politics YouTube.com/DrDigipol Center for American Progress Action Fund @ProgressLeague @CAPAction Progressleague.org Facebook.com/AmericanProgressAction Facebook.com/ProgressLeague
Notes de l'éditeur
New source for important intelligence Brand management – organization and individuals Policy discussions -- What people are saying about policy? Who is saying what? Decision-making – Using intelligence to drive decision-making ( e.g. Think Progress, Climate Progress)