Social media in the health industry
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Using a social media strategy in the health care industry
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Social media in the health industry
- 1. BeyondDigitalStrategy.com Heidi Allen Social media and marketing your practice
- 4. BeyondDigitalStrategy.com Dynamic shareable content Web 2.0 (3.0…) Active ConversationPrism.com
- 5. BeyondDigitalStrategy.com Business is becoming interactive and social. This is important for… Google Juice
- 6. BeyondDigitalStrategy.com Google Juice being found online and social media go hand in hand it helps with SEO = search engine optimisation
- 9. BeyondDigitalStrategy.com 1 Take control of your online professional identity 2 Then set up your company identity online
- 10. BeyondDigitalStrategy.com You can’t avoid having an online identity, just Google your name and you’ll find it So how do you game the system?
- 11. BeyondDigitalStrategy.com Set up a LinkedIn profile. Within 48 hours your profile will be the number one result when you Google your name.
- 12. BeyondDigitalStrategy.com You can also consider these sites
- 14. BeyondDigitalStrategy.com Consider setting up your company on these sites
- 15. BeyondDigitalStrategy.com Invest in adwords to be found for specific terms and expertise Google Adwords
- 16. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive.
- 17. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive. 1 Next, set up a personal profile on Facebook. Set the privacy settings for friends and family only.
- 18. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to friend requests from patients. Summary
- 19. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to unwanted friend requests from patients. 4 Then consider setting up a YouTube account, Twitter and Google+ Summary
- 20. BeyondDigitalStrategy.com Keep your personal and company profiles separate – if you sell your business or move elsewhere you will want to take your professional digital identity with you.
- 21. BeyondDigitalStrategy.com Make sure you have one! Include guidelines on your website and social media sites Let your staff know your expectations Make them easy to understand Social media policies
- 22. BeyondDigitalStrategy.com Social media triage David Armano Edelman edelmandigital.com http://bit.ly/10d8Leg
- 23. BeyondDigitalStrategy.com Getting started. What is your strategy? • Keep it simple • Be consistent • Have fun!
Notes de l'éditeur
- So what is all the fuss about?
- Next, set up a personal profile on Facebook (www.facebook.com) for your family and friends. Note that the default privacy settings connect you with as many people as possible — if you want to be more selective then click on Privacy and choose settings such as Friends Only.
- Your personal homepage
- Mayo clinic
- Start small, simple, and be consistent.
- So what is all the fuss about?