Business Digital Seminar | Cross Center Grand Opening Week BDN Maine Events - Bangor Daily News Friday, September 13, 2013 from 8:00 AM to 11:00 AM (EDT) Bangor, ME Session Two | 9am | Social media for business and networking: Wondering how to best utilize social media to meet new prospects and peers? Need an edge in promoting your business or organization? In this session, we’ll explore opportunities to utilize social media to get business message out, and for personal and professional networking.

2. Social Media for
Business and Networking
brought to you by:
Aimee Bermudez, Dream Local Digital
Bangor, Maine September 13, 2013

3. 45%
58%
64%
67%
79%
Percentage of SMBS with a Social Network presence
Summer2010 Holidays 2010 Q1 2011 Q2 2011 Q4 2012
Source: Borrell Associates
Steady growth in use of Social Networks

4. SMB Social Marketing Spend Grows
Source: Borrell Associates

5. 80%
of internet users visit social
media sites and blogs

6. 97%
of consumers search for local
businesses online

7. New marketing tactics

8. Facebook now has more than
1 Billion
ACTIVE users

9. Facebook: Statistics
• More than 50% of active users log in each day
• Average age of users is 38 and 200 friends
• People spend over 700 billion minutes per month
on Facebook
• 2.7 billion posts are “liked” or commented on
each day
• 250 million photos are shared each day
• 1 million business page “likes” are happening
each day – and that is shared with all of their
friends Source: Facebook

10. Twitter
- Reach potential customers globally
- Share content
- Audience = INFLUENCERS

11. LinkedIn
- 250Million users, half are DECISION MAKERS
- Great for B2B or recruiting
- Build business relationships

12. Foursquare
- Important to see what’s being said about you
- Great for offers and loyalty building
- Must for Hospitality, Restaurants, Retail, etc

13. Pinterest
- Highest conversion to sales of all networks
- We have new opportunities to sell directly here
- Lifestyle-based products work very well

14. Google+ (G+)
- Critical for SEO
- Smaller audience than Facebook but very active
- Excellent for certain industries (high tech, etc)

15. YouTube: 2nd largest search engine
- Professionally designed page
- Optimize your videos and slideshows

16. Do Social Media - WELL
• Professionally designed pages
• Thoughtful content strategy that incorporates
the personal touch, sales and marketing, and
outbound marketing strategy
• Listen and respond, stimulate conversation
• Reach out to other pages through outbound
marketing to speak to your audience
• WOW your audience!

17. 70%
of people trust online reviews
by strangers

18. 90%
of people trust online reviews
by people they know

19. The key is Reputation Management…
And you need it now more than EVER!

20. It’s ok to ask for help!
It’s smart to ask for help!

21. Opportunities to integrate
online and offline

22. Manage your Contacts with
Customer Relationship
Management (CRM)

23. Sugar CRM
• What the tool does:
Customer Relations
Management
• How does it help me?
Communicate with prospective
customers, share sales
information, and keep
customers happy.
• Top benefit: Can run in the
cloud or onsite. Support and
training available.
• Cost: $30 - $100 per month
• Platform (web based, ios,
android): web based, iphone,
android, blackberry, Mac or
PC.

24. Salesforce
• What the tool does:
Customer Relations
Management.
• How does it help me?
Cloud technology that
makes collaboration, sales,
and customer service faster
and easier. Monitors your
social media accounts to
see what your customers
are saying about you. You
can build custom
applications to fit your
needs.

25. Salesforce (Continued)
• Top benefit: Email
integration, cloud
technology, mobile
applications. Totally online,
no software or hardware to
install.
• Cost: $5/mo./user -
$250/mo./user
• Platform (web based, ios,
android): PC, Mac, ipad,
iphone, android, and
blackberry.

26. Best of both worlds:
Social CRM

27. Nimble
• What the tool does: Contact
Management
• How does it help me?
Instantly finds your contacts on
social network sites, listen to
all conversations on all your
social network sites, synch
with any third party calendar
to assign tasks, and find
business relevant people.
• Top benefit: All of your social
network conversations on one
page.
• Cost: $0 - $15/mo./user
• Platform (web based, ios,
android): web based.

28. Batchbook Social CRM
• What the tool does: cloud based
CRM platform that can be used
organization wide. Helps build
meaningful relationships with
customers.
• How will it help me? Organization,
ability to “look back”, and form closer
relationships with customers
• Top Benefit: cloud based to give the
ability to connect with co-workers,
turn spreadsheets into a useful
customer database, drag and drop
information and integration with
several other tools
• Cost: $20-$100/mo.
• Platform: Mac, PC

29. Social Media >> Real Life
Networking

30. Facebook Events
• Easy way to invite anyone to
an event your hosting
• Send invites right from
Facebook to your contacts
• Keep track of RSVP’s
• Include a description of the
event, directions to the
event and contact
information
• Allows attendees to interact
with you or the organizer
through Facebook

31. Facebook Groups
• Private space for
you to share your
post with a select
few
• Create a group, add
friends, and start
sharing
• Post updates, poll
the group, chat with
everyone at
once, and more

32. LinkedIn Groups
• Connect with like
minded professionals to
join conversations and
share insights
• Help companies create
long lasting relationships
with customers and
coworkers
• Access an audience of
professionals setting you
apart as a thought
leader

33. Tweetups
• Face to face meetings of
Twitter users promoted
through Twitter and
Facebook
• Chance for people who
often connect online to
meet face to face and
exchange ideas and
experiences while building
stronger connects with one
on one time or as groups

34. Maine Tweetups

35. Eventbrite
• Tool to help you find tickets
to an event, create your own
event, manage registrations
for an event, and print
tickets
• Available on mobile and web
• You are able to promote
your event as well as track
registrations
• Once you register and are on
mailing list, they will send
you suggested events in
your area

36. Eventbrite in Maine

37. Aimee Bermudez, Dream Local Digital
aimee@dreamlocal.com
Facebook: facebook.com/dreamlocal
www.dreamlocal.com
Thank you for attending!
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presentation