Muthoot Fincorp, part of the Muthoot Pappachan group, discovered that Kerala's gold rush was finding new converts in rural areas when it offered women a micro-finance loan program called Mahila Mithram along with an existing gold scheme. The program provides women with loans of Rs. 10,000-15,000 coupled with a one gram gold loan at the beginning of the period, with the one gram of 24K gold given at the end, and the only guarantee required is a group guarantee.

1. Micro Finance LoanMicro Finance Loan
www.muthootfincorp.comwww.muthootfincorp.com

2. Despite the giddy escalation in prices,Despite the giddy escalation in prices,
Kerala's gold rush is finding fresh convertsKerala's gold rush is finding fresh converts
in rural areas too.in rural areas too.

3. That's exactly what Muthoot FincorpThat's exactly what Muthoot Fincorp
(Muthoot Pappachan group) discovered(Muthoot Pappachan group) discovered
when it offered women a micro-financewhen it offered women a micro-finance
loan called Mahila Mithram along with anloan called Mahila Mithram along with an
existing Swarna Varsham gold scheme.existing Swarna Varsham gold scheme.

4. The women are given Rs 10,000-15,000The women are given Rs 10,000-15,000
as loan, coupled with a one gram goldas loan, coupled with a one gram gold
loan.loan.

5. The money is given at the beginning of theThe money is given at the beginning of the
period, and the one gram 24K gold givenperiod, and the one gram 24K gold given
at the end. The only guarantee is theat the end. The only guarantee is the
group guarantee.group guarantee.

6. www.muthootfincorp.comwww.muthootfincorp.com
www.muthoot.comwww.muthoot.com

7. www.muthootfincorp.comwww.muthootfincorp.com
www.muthoot.comwww.muthoot.com