2. Introduction To Digital Marketing
Nowadays, customers have access to information anytime and anyplace they want or need it. Thanks to the
Internet and globalization, most people on the globe are able to access the information
via computers, tablets or mobiles.
Why Digital Marketing is so important and gives us so many
Benefits?
Because via electronic channels and by posting positive comments, feedbacks about our services (our happy
customers) can attract new customers and build long-lasting relationship.
Every year more and more businesses give up traditional advertising methods and focus on SEO, Google
AdWords or Social Media spending huge money on these resources. This is the reason why the market gets
increasingly competitive and big
players get ahead of little companies.
3. benefits of Digital Marketing
The benefits of Digital Marketing lies in two key points ::
1. Saves money more highly than the classic marketing.
2. Specifically targets prospective customers.
So, after the Saudi market study , We decided that the advertising budget of Branch
will be divided as follows :
4. Objective
•Primary objective
Increasing the number of new patients who they are coming from Digital
Marketing sources.
•Secondary objectives
- Build an online community.
- Increase conversions.
- Drive sales and/or leads.
- Become a media resource.
- Increase brand awareness.
6. A) “ Branding ” division (70%)
Billions of people browsing social media sites daily, but it remains to communicate and
not to decision-making.!, So, what we need here specifically is to show our Brand To
potential customers when they’re browsing these sites.. and just impressive them.!
We can also select specific accounts to attend the ad shows within the advertising
campaigns.
Facebook : (20%)
Twitter : (25%)
Instagram : (25%)
7. B) “ Marketing ” division (30%)
These are the places where decision makers looking for the best service to meet their
needs, so these are the best places to market our services.
Google + (5%)
Google Ads (25%)
8. Twitter Platform number one in Saudi Arabia
Statistics
Saudi arabia accounts for over 40% of twitter users in mena region.
Twitter is the 5th most visited website in saudi, the average saudi user tweets 5 times a
day.
Saudi arabia ranks 7th globally in terms of individual accounts on social media,with
seven accounts for each individual
9. Action plan
• Engagement campaign.
• Utilize promoted and pinned tweets
• • 1-2 posts per week.
• Mentions.
• Retweets our followers tweets.
• Local hashtag usage.
12. AD COSTS
Bid pricing
◦ Cost based on max bid
◦ Can set budget or leave no budget and pay between
$0.01-$3.00 per follower (requires daily spend cap)
● Pay per engagement
$0.01-$3.00 per engagement (requires daily spend cap)
◦ Promoted Accounts – only pay per new follower
◦ Promoted Tweets – Pay per RT, click, reply or new follow
● Flat fee $200,000 (only for promoted trend)
13. instagram
instagram objectives
• Brand awareness
• Engagement with visual assets
• Showcase culture
• Link back to website, blog, and
other
• content assets
Action Plan
• 1-2 posts per week.
• Using hashtags.
• Monitor our competitors.
• Shares and comments.
14. Facebook
• engagement campaign.
• Set up weekly sponsored posts and ads.
• 1-2 posts per week.
• Using engaging photos & videos.
• Using more infographics designs.
15. Google Adwords
Pay Per Click (PPC) Campaign planning is done in two broad Phases
Campaign Framework
Campaign Optimization/ Management
16. Campaign Framework
Bid Optimization
For CPC model
For CPA model
For CPM model
Launching Campaign
on the basis of various
products
Budget option
Various Geography
Writing Ad
Brand specific ads
Product specific ads
Geography specific ads
Generic ads with
Keywords insertion
Image/ banner ads
17. Campaign Optimization
Bid Optimization
Bid optimization will be done on various bases
keywords having low average position
Keywords having very good clicks but no conversions
First page bid particularly for Google adwords
Ad Copy Optimization
Ad Copy optimization will be done on the basis of
Ads getting lots of impression but no clicks
Ads getting lots of clicks but no conversions
Editing and resubmitting disapproved ads
View the A-B testing performance
20. Google+ plays a major role in SEO.
Optimize for SEO.
• 1 posts per Week.
• Search for a new keywords.
• Monitor our competitors.
• Get all G+ features, Like: url name, maps etc.
