This document analyzes Halloween costume trends and social mentions in October 2014. It shows that total Halloween posts on social media increased throughout October. The most mentioned costumes were witch, princess, and pirate while the most searched costumes on Google were witch, vampire and zombie. Top tweets about Halloween are also presented. Data sources are identified as Social Studio for social data and Google Trends for search data.

2. Halloween 2014 Social Analysis
Powered by Social Studio
Social Mentions Over Time
Top Buzz Words by Mentions
Top Costumes by Social Mentions
Top Costumes by Google Search
Top Tweets

3. Social Mentions Over Time
October 1, 2014 – October 23, 2014
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
Total Posts
830k

4. Top Buzz Words by Mentions

5. Top Costumes by Social Mentions
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
Couple's Costume Witch Princess Pirate Ghost Zombie Vampire
Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid
Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more)
Total Social Posts

6. Top Costumes by Google Search

7. Top Tweets

8. Top Tweets

9. Data Sources
Social data was pulled from Social Studio from the
Salesforce Marketing Cloud. Social Studio analyzes
more than 650 million data sources from Twitter,
Facebook, YouTube, blogs, news sites, and more.
Google search data comes from Google Trends.