Drew Benvie of Battenhall's talk at the Association for Healthcare Communications and Marketing annual conference 2014

1. Social media 2015
Social media trends and how to make the most of them
Drew Benvie, Battenhall
@batte@nhbaaltl t@endhraelwl @b drewb

2. INTRODUCTIONS
Origins of social media for communications
@battenhall @drewb

3. MEDIA LANDSCAPE TODAY
Source: Google / Ipsos Mori
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4. MEDIA LANDSCAPE TODAY
Source: Battenhall, October 2014
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5. MEDIA LANDSCAPE TODAY
Source: Ofcom, Aug 2014
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6. THE IMPACT ON UK PLC
@battenhall @drewb

7. What next for social media?

8. TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
@battenhall @drewb

9. Overview of the FTSE 100
performance on Twitter
10%!
37%!
6%!
10%!
37%!
Awful!
Verified!
Average at best!
Poor!
Rubbish!
@battenhall @drewb

10. KEY TRENDS
• Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment
across the board
• More verified Twitter accounts, higher following, and fewer inactive and
unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and
Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
@battenhall @drewb

11. TOP PERFORMERS
4000000!
3000000!
2000000!
1000000!
0!
Burberry! Coca Cola
HBC!
ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next!
@battenhall @drewb

12. SOCIAL MEDIA INFLUENCERS
• The role of social media in consumer
engagement
• Influencers are those with as large and
influential audience as the media or as you
and your brand
• The role of the brand in building
reputations through influencer engagement
@battenhall @drewb

13. THE NEW INFLUENCERS
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14. POWER SHIFTS IN SOCIAL
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15. GROWTH STORY OF THE DECADE
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16. MEDIA AND WORLD AFFAIRS
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17. INTERNET OF THINGS
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18. What can we do about these trends?

19. LIVE SOCIAL MEDIA INSIGHTS
!
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20. ANALYTICS AND SOCIAL MEDIA DATA
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21. EXPERIMENT WITH MESSAGING
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22. NEW TOOLS FOR NEW JOBS
@battenhall @drewb

23. PREPARING FOR FUTURE SOCIAL
• Set aside 20% of time and resources
• News feeds such as PSFK and Nieman Lab
• Experiment in tools and software
• Constant social audit: ASAP model
• The impact of Generation Z: the Screenagers
@battenhall @drewb

24. GENERATION Z: SCREENAGERS
“teen social media
use dictates future
trends across all
demographics”
Piper Jaffray, April 2014
@battenhall @drewb

25. Thank you
@@bbaattetntehanll @hdarewllb @drewb