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CareerBuilder and Facebook
Leverage an open and connected world
Growth of active users continues on Facebook


                                                                                                            200M

                                               Over 50% return daily




Source: Facebook internal data, Novemberr2008 (50 MM in U.S.)
Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.
Social media popular across all age groups
Worldwide social media reach

 15-24 year olds                             76%
 25-34 year olds                       68%
 35-44 year olds                      65%
 45-55 year olds                     64%
        55 and over                60%
Source: comScore, 2008
Facebook User Engagement
               4th most trafficked website in the World!

     200 million active registered users (40% U.S., 60% Internat.)

             30% of all U.S. Internet users visit Facebook

         72% of all 18-24 year olds in the U.S. go to Facebook

         35% of all 25-34 year olds in the U.S. go to Facebook

                   62 billion page views per month

                 Over 500,000 new active users a day

          2.6 billion minutes are spent on Facebook each day

More than 13 million users update their statuses at least once each day
Employment Branding

       Strengthens
                employment branding
     Engages talent with the company
        in an open dialogue
Improves engagement advocacy
              employee

                   creates more
                   meaningful relationships
      proactively status as an employer
          tracks your
Facebook Packages
Exclusively For       Clients
Basic Package


                Weekly wall and discussion board monitoring
                            Weekly wall posting
Upload up to 20 images/month and 1 video, includes adding captions and tags
                     Weekly discussion board posting
                            Monthly poll posting
                          Monthly fan notifications
                 Monthly page statistics pulled and delivered

               Note: All content written and provided by client.
Standard Package

                 Weekly wall and discussion board monitoring
 Weekly recruitment-related wall , discussion board, notes, and event postings
Upload up to 40 images/month and 2 videos, includes adding captions and tags
                      Weekly link posting, up to 10 links
                             Monthly poll posting
                       Two fan notifications per month
           One launch email to employees (text and HTML design)

                                 Advertising
One Facebook targeted home page ad campaign, includes design and 1 million
                      impressions (6-month package)

Two Facebook targeted home page ad campaigns, including design and 2 million
             impressions (1 million for each ad, annual package)
Drew Williams
                    Account Executive

careerbuilder.ca | START BUILDING
             130 adelaide street west, suite 800
                  Toronto, ON. M5H 3P5
             drew.williams@careerbuilder.com
           Direct: 647 288 8981
       Outside Ontario: 877 468 3623 ex. 68981
                Fax: 1 877 456 4131
    Learn More About CareerBuilder.ca

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Facebook Management And Careerbuilder

  • 1. CareerBuilder and Facebook Leverage an open and connected world
  • 2. Growth of active users continues on Facebook 200M Over 50% return daily Source: Facebook internal data, Novemberr2008 (50 MM in U.S.) Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.
  • 3. Social media popular across all age groups Worldwide social media reach 15-24 year olds 76% 25-34 year olds 68% 35-44 year olds 65% 45-55 year olds 64% 55 and over 60% Source: comScore, 2008
  • 4. Facebook User Engagement 4th most trafficked website in the World! 200 million active registered users (40% U.S., 60% Internat.) 30% of all U.S. Internet users visit Facebook 72% of all 18-24 year olds in the U.S. go to Facebook 35% of all 25-34 year olds in the U.S. go to Facebook 62 billion page views per month Over 500,000 new active users a day 2.6 billion minutes are spent on Facebook each day More than 13 million users update their statuses at least once each day
  • 5. Employment Branding Strengthens employment branding Engages talent with the company in an open dialogue Improves engagement advocacy employee creates more meaningful relationships proactively status as an employer tracks your
  • 7. Basic Package Weekly wall and discussion board monitoring Weekly wall posting Upload up to 20 images/month and 1 video, includes adding captions and tags Weekly discussion board posting Monthly poll posting Monthly fan notifications Monthly page statistics pulled and delivered Note: All content written and provided by client.
  • 8. Standard Package Weekly wall and discussion board monitoring Weekly recruitment-related wall , discussion board, notes, and event postings Upload up to 40 images/month and 2 videos, includes adding captions and tags Weekly link posting, up to 10 links Monthly poll posting Two fan notifications per month One launch email to employees (text and HTML design) Advertising One Facebook targeted home page ad campaign, includes design and 1 million impressions (6-month package) Two Facebook targeted home page ad campaigns, including design and 2 million impressions (1 million for each ad, annual package)
  • 9. Drew Williams Account Executive careerbuilder.ca | START BUILDING 130 adelaide street west, suite 800 Toronto, ON. M5H 3P5 drew.williams@careerbuilder.com Direct: 647 288 8981 Outside Ontario: 877 468 3623 ex. 68981 Fax: 1 877 456 4131 Learn More About CareerBuilder.ca

Notes de l'éditeur

  1. 30% of all U.S. Internet users visit Facebook 72% of all 18-24 year olds in the U.S. go to Facebook.com35% of all 25-34 year olds in the U.S. go to Facebook.com
  2. 30% of all U.S. Internet users visit Facebook 72% of all 18-24 year olds in the U.S. go to Facebook.com35% of all 25-34 year olds in the U.S. go to Facebook.com
  3. Allows candidates to ask questions about jobs and the company and get real answersAllows the company to actively promote why it is a good employerAllows employees to answer posts and post their own comments, as well
  4. `
  5. Ginesco