Drew Shope of Thrive Social Media's class on basic videography and social media applications

1. Brought to you by:

2. YouTube 101 What we will cover: Shooting video: Uploading video Embedding video

3. WHAT IS YOUR REAL PRODUCT?

4. What are their psycho-graphic indicators? *and what’s a psychlo-babli-graphli-wha?

5. in short... We are concerned with the your clients’ IAO variables Interests Activities Opinions

6. How to succeed in Marketing? Have a plan! Who are you targeting? What do you want them to do? How to reach them

7. Let’s talk about some ideas- What is your niche/specialty? What is something you could do on a regular basis? Think “series” (Thrive in 30) What are you the absolute best at? Neighborhood? Lifestyle? Something you really like (yes, you could have your own car show)

8. How to shoot a good video: Framing (rule of thirds) Understanding 4:3 vs 16:9 Timeframe- 30 – 90 seconds!!! (nobody watches 4 minute videos) Comedy is great, but for the love of god be careful

9. Setting up YouTube If you have a Gmail address, you can easily setup a YouTube account. If not, you still can. Go to your computer to youtube.com, and click “create account” in the top right corner You can add bio info at a later time

10. Now get the YouTube App Go to your App Market and just search for YouTube: A lot of phones ship with this app installed Once installed, open it and enter your login email and password

11. So. Let’s shoot some video!

12. Uploading to YouTube Once you’ve shot the video, either go to the gallery (Android), the photos (Blackberry), or touch the little “square with an arrow jumping out of it” icon at the bottom left (iPhone) Look for the “Share” option

13. Now Select YouTube! Let’s talk some SEO- Use descriptive words, but not too many. Find words that are searched more often- use Keyword Tool For example, using “Convertible Range Rover Water Crossing” netted about 2.5x more views than “Land Rover Discovery II Water Crossing” probably because of the phrase “Convertible Range Rover”

14. “Convertible Range Rover”

15. Hit “upload” and away she goes

16. It’s now online and shareable. We have the best success with these 2: Share on Facebook Embed on your Blog (or another website)

17. Embedding:

18. *le copy

19. Now time to Embed it:

20. *le paste

21. Now preview:

22. What the… Oh no! It looks like a 5 year old with arthritis did this! No worries. Go back to YouTube:

23. … And select “560 x 349”

24. Copy and Paste back into the editor:

25. This was the hard way to show you that Wordpress is generally optimized for things UP TO 600p wide.

26. DEPENDING ON YOUR PHONE: Download, install, and configure the Wordpress App Upload your video. Open your YouTube App Hit Menu > My Account > View My Videos Find your Video and Open it Hit Share > Wordpress

27. Come talk to us. 303.376.6220 www.ThriveSocialMedia.com