Sheets workshop for regional group of works councils about web 2.0 and enterprise.

1. Workshop Social Media for ROON
Samuel Driessen - Information Architect Océ
- Regional meeting of Works Councils - April 19, 2010

2. Goal Workshop
 Describe Web 2.0 and Enterprise 2.0
 Reflect on Web 2.0/Enterprise 2.0 <> ROON
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3. Shift Happens
 Video: Shift Happens, Did you know 4.0
 Video: Social Media Revolution
 What did you see?
 What does this say?
 Which media do you use? And why?
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4. The name of the revolution in media
Web 2.0 Or: Social Media, Social Web, Social Computing
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5. Web 2.0 defined
 internet as platform
 harness network effects (collective intelligence)
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6. Shift Happens in Business too
 YouTube - The Break Up
 Online Communities Change the World
 What did you see?
 What does this say?
 How is are you responding?
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7. The name of the revolution in business
Enterprise 2.0
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8. Enterprise 2.0 defined
 Simply stated: Apply Web 2.0 concepts to enterprises
 Enterprise 2.0 is the use of emergent social software platforms
within companies, or between companies and their partners or
customers.
 Social software enables people to rendezvous, connect or
collaborate through computer-mediated communication and to
form online communities.
 Platforms are digital environments in which contributions and
interactions are globally visible and persistent over time.
 Emergent means that the software is freeform, and that it
contains mechanisms to let the patterns and structure inherent
in people’s interactions become visible over time.
 Freeform means that the software is most or all of the following:
 Optional
 Free of up-front workflow
 Egalitarian, or indifferent to formal organizational identities
 Accepting of many types of data
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12. Paradigm change
Industrial age
Information is power
One-to-many in mass media
Protect and be closed
Managers are heroes
Network age
Information and connection is power
Many-to-many in networks
Share and be open
Opinion leaders are heroes
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13. The name of the game
 Everyone becomes a producer
 Share experiences
 Trust strangers
 Trust your network
 Distrust any official statement
 Imperfection is fine
 Click to fast info, forget about long texts
 Visual information, not text
 Advertising is dead
 It’s free
 It’s equal
 Why would I limit myself to one employer?
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14. Trend or Hype?
The tools (Second Life, MSN?, blogs? LinkedIn?) come and go,
but the concepts stay
 Connect and share is here to stay
 The peer-to-peer consumer is here to stay
 Inbound marketing is here to stay
 Web 2.0 is here to stay (and it’s developing!)
 future (Web2): devices, real-time, semantic, augmented
 Some hypes reach close to 100% saturation within two years: this is a
fast world, act fast
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15. Web Squared
 Mobile web (web on mobile devices)
 Real-time web (life streaming, etc.)
 Augmented web (layers on top of the web, sensors,
location)
 Semantic web (meaning, context, filtering)
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16. Examples of Web 2.0/E2.0 tools
 Blogs
 Microblogs
 Wiki’s
 Social networks
 Bookmarking
 RSS
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17. What is a blog?
 Blogs are like a keynote speech with questions
and comments from the audience. It’s a digital
journal managed by one person or a team.
 Examples: Blogger, WordPress, MoveableType
 Examples of Corp.
Blogs: Google,
Dell, HP, Xerox,
etc.
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18. What is a microblog?
 A microblog is a very short blog posts (max. 140
characters) informing your connections what you are
doing at the moment and ask questions.
 Example: Twitter
 Used during Press conferences, testing, a.o.
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19. What is a social network?
 Social Networks are like topic tables at a
conference luncheon. People that know each other
(or want to meet each other) will connect by a variety
of common interests.
 Examples: Facebook, Myspace, LinkedIn, Xing
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20. What is social bookmarking?
 Your favorite website bookmarks (with comments)
shared with the world. Usually clustered using tags.
 Examples: del.icio.us, diigo, digg
 Use to promote news, track buzz
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21. What is a wiki?
 Wiki’s are the collaborative white boards or libraries.
 Examples: Confluence, Mediawiki (Wikipedia
platform), Pikiwiki
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22. What is RSS?
 RSS = Really Simple Syndication. RSS enabled sites
allow you to aggregate all changes to that site in a
feed reader. (Core web technology)
 Example: an RSS enabled webpage can be
recognized by this button:
 Example of feed readers: Newsgator, Attensa,
Google Reader, Bloglines, Fa.vor.it
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23. Was our explanation unclear…?
 Go to the Common Craft website for insightful short
video on all ‘social media’ tools!
 RSS in Plain English
 Social Bookmarking in plain English
 Social Networking in Plain English
 Blogs in Plain English
 Wikis in Plain English
 Twitter in Plain English
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