This is a presentation that I put together as part of a seminar that I put on for the IEEE's Florida West Coast Section. It provides engineers with an overview of the different social media tools and explains how and when they should be used.

1. What Engineers Need To Know
About Social Media
Wednesday, June 19, 2013 at 6:00 pm - 7:30 pm

2. What Is Social Media?
Social media refers to the means of interactions among
people in which they create, share, and exchange
information and ideas in virtual communities and
networks.
Words Photos Music Video

3. Why Should Engineers Care About
Social Media?
1. Answers: We don’t have all the
answers – we need to network with
smart people.
2. Questions: We like it when we can
answer questions for other people.
3. Jobs: No job is permanent – we
never know when we’ll be looking
for our next job.
4. Learning: We always want to be
learning new things.

4. How Many Different Types Of Social
Media Are There?

5. Which Social Media Sites Are
The Most Popular?

6. If You’re Not Careful, You Can Waste A
Lot Of Time On Social Media…

7. STOP!: The First Step Is To Decide
What You Want To Accomplish
1. Network?
2. Get questions answered?
3. Job search?
4. Learn new things?

8. Facebook
• Daily active users have reached 665 million
• Monthly active users have passed 1.1 billion for the first
time
• 751 million mobile users access Facebook every month
• Mobile only active users total 189 million
• Mobile now generates 30% of its ad revenue up from 23%
at the end of 2012

9. Main Page

10. Friend Requests

11. Inbox

12. Notifications

13. Your Profile

14. Games!

15. Facebook Job Search

16. Company Pages

17. Twitter
• Twitter is the fastest growing social network in the world by active
users according to a Global Web Index Study.
• 44% growth from June 2012 to March 2013
• 288 million monthly active users
• That means that 21% of the world’s internet population are using
Twitter every month
• Over 500 million registered accounts
• Twitter’s fastest growing age demographic is 55 to 64 year olds,
registering an increase in active users of 79%

18. Twitter Home Page

19. Twitter Terms You Need To Know
• Tweet - a Twitter single update of 140 characters or less, which can include @Mentions to other users,
#hashtags, external links, or simply regular text.
• Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the
source, so that all of your followers can see the tweet. The original retweeting style would take a tweet
and re-post it via your own account in the following format: 'RT @(username of person who originally
tweeted the tweet you're retweeting): (contents of tweet)'. The current system does away with this
format, and instead directly re-posts the tweet, crediting the origin underneath. For example, 'retweeted
from @username'.
• TweetUps - Using Twitter to meet with other Twitter folks.
• Trending Topics (TTs) - "Trending Topics" lists a range of subjects which many users across Twitter are
talking about simultaneously.
• Lists - Users can organize the people they follow into lists of businesses or personalities which are related
in some way. For example, a user could list all of the NPOs and charities they follow into a single list, for
easy reference.
• Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain
attention and traffic from Twitter users worldwide.

20. YouTube
• 1 billion unique monthly visitors
• 6 billion hours of videos are watched every month
• This means that 50% more hours of video are watched
in March 2013 compared to last August when it was 4
billion hours a month and last May when it was 3
billion.
• YouTube reaches more U.S. adults ages 18-34 than any
cable network

21. Your YouTube Home Page

22. Things You Can Control

23. My YouTube Dashboard

24. Your Video Manager

25. Uploading A New Video

26. Analytics – Who’s Watching
Your Videos?

27. Google+
• 359 million monthly active users according to a Global Web
Index study
• Its active users base grew by 33% from June 2012 through
to March 2013
• Google’s social media arm Google+ has seen rapid growth
pace as there are over 925,000 new users on Google+ every
day.
• The Google +1 button is used 5 billion times per day.
Google+ is favorite among tech industries and engineers.

28. Google+ Dashboard

29. Google+ Is All About “Circles”

30. Google+ Is A Great Place To
Store Photos

31. Google+ Communities

32. LinkedIn
• Launched in 2003
• Over 200 million users
• 36 million visitors / month
• 51% male, 49% female
• 30% - make 60k – 100k, 39% - make 100k+
• 2 new users join it every second
• 64% of users are outside the USA

33. Why Use LinkedIn?
• It offers you a 130M person database
– People hire people, companies don’t hire people
• Brand and position yourself as the authority online
– You are unlike anyone else in the world
• Access to recruiters and hiring managers.
• Research on target companies
– Over 7M companies have company profiles on LinkedIn
– See who works there
– Read blog posts, read their latest initiatives
– Learn how you can add value to that company
• Search posted (paid) and unposted job positions
– LinkedIn earns ~40% of their revenue from packages offered to recruiters
– 60% - 90% of job openings are never posted anywhere – filled through networking
• Show that you are social media savvy

34. Job Hunting On LinkedIn
• Join groups and make contacts
– You can join up to 50 groups
– Over 1M groups that you could join
• Answer paid job ads
– Clicking on the ad shows you who else you
know at that company
• Answer free job postings
– Every group has a job board
• Look for job ads in the company pages
– Many company pages have a career section where they post
jobs.
• Get found for your specialty
– Key words in your profile will pull job offers to you
• Be seen as an expert by publishing constantly
• Maintain top of mind awareness as a job seeker
– Make sure that your network knows that you are looking for a
job

35. LinkedIn Dashboard

36. Who Has Been Looking At
Your LinkedIn Profile?

37. LinkedIn Is All About Your Network

38. LinkedIn Network Building:
A Two-Step Process

39. LinkedIn Groups

40. LinkedIn Company Pages Contain Jobs

41. Pinterest
• 97% of the fans of Pinterest’s Facebook page are
women and received 575 Likes per second.
• Over 80% of pins are repins and it is obviously giving a
bonafide challenge to other social networking sites.
• 57% of Pinterest users interact with food-related
content and its said to be the number one category of
content.

42. Pinterest Is All About Photos

43. Follow Some Boards

44. Create Your Own Boards

45. Tumblr
1. There are currently 102 million Tumblr blogs
2. 44.6 billion posts have been published on Tumblr
3. Tumblr attracted 29.2 million unique visitors
4. 6.6 billion page views in March 2013
5. Tumblr’s audience is among the youngest with 45% being under 35 years old.
6. 47% of US Tumblr users are male
7. 35% of Tumblr users make less than $30k annually
8. 65% of Tumblr’s audience has a college education
9. Only 33% of Tumblr users have children
10. Hispanics and African-Americans make up 29% of Tumblr’s audience
11. Tumblr is more popular with 13-25 year olds than Facebook
12. Average user spends 23 minutes on Tumblr per visit

46. Tumbler Is Like Creating
A Blog With Photos

47. Tumblr Dashboard

48. How To Add A Tumblr Post
Photo
Description
Key words

49. Search For Blogs