2. The “anchor” is what you compare to when
you evaluate.
Restaurants will put a very expensive item
on the menu, to make the others look
reasonable.
What is a good life in Ottawa? In the
Congo?
2
3. You believe things because everyone
around you believes the same thing.
This is why cults try to keep you from
talking to people not in the cult.
The herd instinct is believing what
everyone else does to avoid social conflict.
E.g., someone is vegan just because their
boyfriend is.
3
5. You accept, seek out, and remember
things that support your views.
You also interpret things in a way that
support your views.
5
6. If men look at lots of pictures of beautiful
women, they will rate their wife as less
attractive.
If you are observing two things at the same
time, you will focus more on their
differences when evaluating.
Distinction bias: Things appear more
different when viewed simultaneously
6
7. People will demand more to give up an
object than they were willing to pay to get
it.
Once you own something, you find it more
valuable.
My experience with proceedings and
scanning.
7
8. When you watch the news, you tend to
think they are hostile to your political
views.
8
9. We value things
in the future
less than things
now.
Asking for
Favours
Chaotic
environments
9
10. Thinking of yourself a having acted morally
can make you allow yourself to behave
badly.
People will compensate to reach an
equilibrium in many contexts:
• Bike helmets
• Dieting
10
11. People pay more attention to negative
information.
Perhaps because it’s been more important
in our evolutionary history.
11
13. We think that doing harm is worse than not
doing something that causes equal harm.
Is this rational?
13
14. Judging a decision based on what ended
up happening rather than on the
information available at decision making
time.
Is it right to punish a person who kills
someone while driving drunk more
severely than another drunk driver who
gets lucky and doesn’t kill anyone?
14
15. We underestimate how long it will take us
to complete tasks in the future.
Makes it easy for us to overbook
ourselves.
Unexpected things happen– since we don’t
know what they are going to be, we don’t
expect them to happen.
15
18. Assuming that things that are most easily
brought to memory are more common or
probable
A problem is that vivid and emotional
things are easier to bring to memory.
So when the news shows you only
murders, you tend to think that murders
are more common than they are.
18
19. If a test for a disease is 90% accurate, and
someone gets a positive result, what is the
probability that they have the disease?
https://www.youtube.com/watch?v=D8VZq
xcu0I0
“Explaining Bayesian Probability with
Visualization” 2:20
19
20. If rain is wet then my roof is wet.
My roof is wet.
Therefore, rain is wet.
Is this argument valid?
20
21. What is more common, a person who
wears Birkenstocks or a hippy who wears
Birkenstocks?
21
22. When flipping a coin over and over, which
outcome is least probable?
• A: HTTHTTTTHHHTHHTHTTHHT
• B: HHHTTTHHHTTTHHHTTTHHH
• C:HHHHHHHHHHHHHHHHHHHH
22
24. We remember the beginnings and endings
better than the other parts of things.
Tested with colonoscopys.
24
25. If you think the world is ultimately a just
place, you will have a tendency to look for
reasons to blame victims of inexplicable
injustices.
25
26. The tendency to explain the behaviour of
others in terms of stable traits,
And to explain one’s own actions in terms
of reactions to the situation.
26
27. Seatbelts
• Drivers are a bit safer, but deaths passed on to others
Bike Helmets
• Cars drive on average six inches closer to you
Dietary supplements make people eat more
poorly and exercise less
To hear more about my analysis of bike
helmets, listen to my on “The Reality Check”
podcast
http://jimdavies.blogspot.ca/2012/12/i-guest-
starred-on-reality-check.html
27
Notes de l'éditeur
Picture: Netherlandish Proverbs, Pieter Bruegel the Elder (1526/1530–1569) [Public domain], via Wikimedia Commons
See what the proverbs are at http://commons.wikimedia.org/wiki/File:Pieter_Bruegel_the_Elder_-_The_Dutch_Proverbs_-_Google_Art_Project.jpg
Picture: By Moxfyre (Own work) [CC-BY-SA-3.0 (www.creativecommons.org/licenses/by-sa/3.0), GFDL (www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0
By Scottperry at en.wikipedia[see page for license], from Wikimedia Commons
Chiou, W., Yang, C., & Wan, C. (2011). Ironic effects of dietary supplementation: Illusory invulnerability created by taking dietary supplements licenses health-risk behaviors. Psychological Science, OnlineFirst, 1-16.