1. Business Continuity Following
A Critical Incident By
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© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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The Issue
 The tragic events of Post Sept’ 11th, in particular July 7th 2005 in
London, should make all HR managers think carefully about how
prepared their business is for any type of critical incident.
 We are all conducting business in uncertain times. Protecting
the future of the firm has to be the number one priority for
every business manager.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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The Problem
 Statistics suggest that almost half (46%) of London businesses
do not have a business continuity plan in place.
 This means that those directly impacted, suffering a major or
even a minor loss may find it impossible to continue to trade,
particularly if they do not have terrorism insurance cover.
Source: Vanson Bourne research, October 2004
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Critical Incident Downside
80% of all businesses affected by serious incidents
never re-open, or close within 18 months.
Business interruption hits companies in
 Customer Relationships.
 Cash Flow.
 Reputation.
 Staff Moral.
Understanding incidents like fire, flood or computer failure,
highlight where long term damage is done.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Firm - Too Small For A Business Continuity Plan?
 The smaller your business, the more important it is to have a
contingency plan in place. Any incident, no matter how small, is
capable of impacting your business & profitability.
 The size of any continuity plan will depend on the risks facing
each business – it will be as large or as small as needed.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Small Businesses Hit Harder
 The impact of any critical incident is likely to be more
pronounced for SME’s. The majority of SME’s operate in
specialised markets with limited product ranges & relatively
small customer bases.
 Any short interruption to business can have a disproportionate
effect, totally halting output & leaving customers high & dry.
Source: AXA Insurance.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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What Is Continuity Planning
 It’s about anticipating crises that could befall a business &
planning for them.
 It sets out clear roles & responsibilities.
 It states who takes charge of specific roles.
 It lists a series of contingencies.
 Details clear emergency procedures to ensure risks to staff are
minimised.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Business Continuity Plan
A business continuity plan sets out clear roles and responsibilities,
for example those assigned to manage all liaison with
 Customers.
 Employees.
 Emergency services.
It lists a series of contingencies that enable key business activities
to continue in the most difficult circumstances.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Threats To A Business
Examples of threats to a business are
 A vital computer system is unavailable.
 Critical process machinery is damaged.
 Loss of key employees.
 The building, or part of the building, cannot be accessed, and...
 Suppliers are unable to deliver.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Common Small Business Disasters
 Fire/Flood
 Computer telecoms failure
 Key equipment failure
 People issues – illness,
resignation, maternity leave
 Denial of access to premises
 Product defects
 Bomb – terrorism threats
 Legal regulatory action
 Utilities failure
 Negative press or media
coverage
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Commercial Benefit Of A Continuity Plan
There are also the commercial benefit to consider.
 Companies with business continuity plans are more attractive to
do business with.
For example
 Large businesses that rely on the outsourced services of third
parties will prefer to work with suppliers who have a Business
Continuity Plan in place.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Business Continuity Summary
 80% of all businesses affected by serious incidents never re-open, or close
within 18 months.
 46% of London businesses do not have a business continuity plan in place.
 Less than 20% of London Businesses have a dedicated team to handle a
major incident.
 Barely a quarter of SMEs said they had managed to test their business
continuity plans.
 Insurers are now seriously looking at how a business, plans for a major
incident before insuring them.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Our Professional Service
Our Threat Management Unit will
 Design
 Produce
 Test
 Evaluate
 Manage...
Your Business Continuity Plan.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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Cost of Professional Services
1. Initial Consultation £475.00 & travel expenses.
2. Producing a Business Continuity Plan, Minimum Charge £1.600.00.
Depending on size of company and scope of project.
3. Testing effectiveness of Continuity Plan = Charged at daily
consultation rate.
WIIFY
 20% commission on all fees earned.
© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

15. Contact Us
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
E: drmarkdyates@aol.com
W: www.elinked.eu
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© Dr. Mark D. Yates. T: UK. 0843 155 0008. E: drmarkdyates@aol.com

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