Mike Sevilla, MD presentation to Ohio Association of Free Clinics Annual Meeting on October 8, 2012. Title of presentation is "Using Social Media For Public Relations & Building Awareness For Your Free Clinic." More details at http://FamilyMedicineRocks.com

1. Using Social Media for Public
Relations & Building Awareness
of Your Free Clinic
Mike Sevilla, MD
Family Practice Center of Salem
Ohio Association of Free Clinics
October 8, 2012

2. Pew Internet & American Life Project
80% looked online for health information
88% adults have a cell phone
25% teens have a smartphone
17% use phone to look up health info

3. Social Media IS
Communication with organization
Communication with community
Communication with patients
Social Media IS NOT
Your magic potion to success
Another checkbox you have to delegate
All or nothing

4. Social Media Communication
Creation of Content
Reading & Commenting
Curation
Social Media Stories

12. Social Media Footprint

13. Social Media
As Communications Megaphone
For Patients

17. Social Media Advocacy

21. Social Media
Opportunities For Free Clinics

26. My Social Media Challenge
To All Of You

27. Challenges: Break Down The Silos
Communication with each other
Communication with your community
Communication with patients
Do something today
Make powerpoint slide with three
points you learned today and share
and your next staff meeting

28. Organization Opportunities
-Build a Free Clinic Social Media
Resource for the organization
-List of Facebook, Twitter, and
You tube pages
-Evaluate Digital Communication

29. The Patient Challenge
-Is your Free Clinic and your organization
really patient centered?
-Look for opportunities for patients to be
speakers at this conference
-Look for opportunities to work with patients
to be in leadership positions in your clinic

30. Make Social Media Fun

31. FamilyMedicineRocks.com
MikeSevillaMD@Gmail.com