This document discusses using existing technologies like social media and cloud-based solutions to improve collaboration between patients, doctors, and the pharmaceutical industry. It proposes two ideas: 1) a mobile app and online forum to enable real-time group consultations and discussions among cardiologists and other doctors, and 2) using Facebook, Google Plus, and custom websites to connect patients to each other and to doctors for information sharing and support. The goal is to innovate healthcare using available collaboration technologies rather than waiting for new technologies, and to provide opportunities for the pharma industry to engage with doctors and patients.

1. Bringing Together Patients, Doctors and Pharma Innovations In Healthcare And Medical Communications Dr. NeeleshBhandari Chief Consulting Officer Digital MedCom Solutions 1

2. No More New Tech Solve Everything With Available Tech The End Of Technology ! 2

3. We Have Enough Technology That Will Allow Us To Innovate For The Next 30 Years At least 3

4. Lack Of Innovation Require New Uses For Available Technology But No Collaboration Because Of Limited Communication 4 What’s Holding Us Back?

5. 5 Collaboration , Communications and the Cloud is everywhere.

6. 6 How Do We Collaborate?

7. 7 How We Get Them To Collaborate? Everything Is Social Media

8. 8 2 Ideas We are Working On: Medical Communications Doctors – Doctors Communication Health communications Patients – Patients - Doctors Opportunities for Pharma

9. 9 1) Lets Start With Doctors.They

10. How Doctors Use Social Media bit.ly/doctorsandpatients

11. Why Doctors Like ( or will like) The Cloud.

12. Phone/ Web/ Email App for Cardiologists and others One ‘Forum’ available via smart phone app, website as well as email in real-time. Working of the database Social features Medical Joy works

13. 13 Group Consultations

14. Other Uses For Doctors Work with A Group Of Medical advisors Online Quick Polling Of Marketing Campaigns Collaborative Document Development Bottom line: Get Yourself a Physician community online

15. Online… Laymen Meet Patients Patients Meet Patients Patients Meet Doctors Doctors Meet Patients Doctors Meet Laymen Doctors Meet laymen Where’s The Industry ? 15 2: Collaboration With Patients

16. 16 Patients - Patients - Doctors Our Second Project &

17. Facebook/ Google Plus/ Website Forum For Patients Website Forum ( Basecamp) + Facebook (outpost targeting patients) + Google Plus (outpost targeting doctors) ( Laymen, Patients and Doctors all connected )

18. Facebook Groups For Doctors Facebook Pages For Patients/ Laymen Google Plus Evolving Nicely 18 FB vs Google Plus for Doctors There’s Always Something Better

19. Summary Real Time Collaboration Can Yield Tremendous Advantages. A Lot Of Noise Is Actually Data Popular Technology And Social Media Are Changing Healthcare- Pharma Continuum

20. email drneelesh@digmed.in www.digmed.in Twitter Handle : @edrneelesh facebook.com/drneelesh about.me/edrneelesh 20 Questions ?