AMA and TalkPoint: Webinars as Part of Your Marketing Strategy
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VP of TalkPoint talks about how to utilize Web 2.0 methods to promote your webinars and your brand.
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AMA and TalkPoint: Webinars as Part of Your Marketing Strategy
- 1. AMA Marketing Effectiveness Online Seminar Series Marla Chupack - Moderator American Marketing Association
- 4. Questions
- 5. The Webinar: An Integral Part of your Marketing Strategy, Not Just a Lead Generator Dan Roche VP of Marketing TalkPoint
- 7. The Webinar Today The Webinar has proven itself a great Lead Generation tool, but how can you get more out of your Webinars? The internet and the way we digest information is moving so fast, it is vital to keep up. Blogs, RSS, wikis, portable media and user created content in general are defining the landscape. You need to incorporate these elements into your strategy. Webinars can be an easy way to get there!
- 8. The Roadmap Dion Hinchcliffe, ZDNet
- 12. Blogs
- 13. Event Networks Sites like EventSpan allow you to promote to a cross audience that you wouldn’t otherwise reach. They also allow users to share and submit event info. to other outlets.
- 14. Wikis
- 15. RSS Feeds
- 16. Second Life
- 20. Re-Purposing Content The re-purposing of Webinar content is the most underutilized option available to users today. You have spent a considerable amount of time and money to create this valuable content and there are a lot of ways to maximize your return on it.
- 23. RSS Podcasts
- 26. Questions
- 27. To replay this webcast ( available within 2 hours ): go to www.MarketingPower.com/webcasts Copies of today’s presentation: Download link will be emailed to you Questions for the Speaker: Dan Roche VP Marketing TalkPoint [email_address] 212.404.1516 www.TalkPoint.com Questions for AMA: Marla Chupack [email_address]