Marketing 2120

MKT 2120-001 Buyer Behavior January 24, 2008 Library Research and Resources Dan Overfield

Marketing Strategy Problems ,[object Object],[object Object],[object Object],[object Object]

Primary Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lexis-Nexis (Business) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Secondary Research All available from the “databases by title” link ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GMID Market Size (‘000) for US Teens

GMID US Consumer Lifestyle Reports

Print Items (Books) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Library Catalog ,[object Object],[object Object],[object Object]

Survey Data ,[object Object],[object Object],[object Object],[object Object]

Free Survey Tools ,[object Object],[object Object],[object Object]

Citations and Details ,[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object]

Marketing 2120

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Marketing 2120