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- 3. Starting out on the product design journey:
- 4. From: The PDMA Handbook of New Product Development.
- 14. From New York Times: August 27, 1878. page 5
- 16. For the Ladies?
- 17. Exploratory Searching to see how are idea will play out …………….
- 18. Bartley Business Information Center
- 21. Search for Johnson & Johnson as a Patent Assignee
- 22. Results? 1638 patents…
- 23. Search again J&J and toothbrush
- 25. Patent # 6,161,244
- 27. More Images…
- 28. European Patent Office Database
- 35. Set to Concept term > Product Introduction
- 36. Click on : ‘Find SIC’
- 37. Drill down to product code / SIC Toothbrush is 399193
- 38. 399193
- 39. 1129 Articles!
- 40. What about a pet toothbrush?
- 41. Scented toothbrushes?? What about a beef scented toothbrush for dogs?
- 43. Full length marketing reports…
- 44. Search for ‘toothbrush’ results in 21 reports…
- 45. Report #1. Click on Read…
- 46. Report #2 …498 page report on marketing toothbrushes…
- 48. Overall Market
- 49. Johnson & Johnson Profile
- 50. Another search: Pet and Toothbrush … 8 reports
- 58. Suncare Reports
- 59. Suncare in New Zealand
- 60. Market Forecast
- 61. Skincare News
- 63. “Where to Find It”
- 64. From Volume 9 : 2/3, 4
- 65. Researching Price, Packaging, and Place
- 68. Thomas Register of American Manufactures (Search Google for Outsourcing and Product name)
- 70. Results List
- 73. Search results for “Toothpaste”
- 74. Results
- 75. Business Insight
- 76. … more marketing reports…
- 78. Report #2 New Profit Opportunities in Cosmetics and Toiletries
- 79. In pdf
- 80. Market overview
- 82. ‘Cancer Outlook to 2007’
- 91. SRDS
- 94. Lifestyle: Own a dog
- 95. Demographics : Own a dog
- 97. Own a cat : Consumer Mags
- 98. Print and in-library Electronic Access
- 99. Search for Dogs & Pets
- 100. Results
- 101. Dog World Results
- 102. Rates
- 103. Circulation
- 104. Books: PDMA or product development and management association
- 105. Two titles
- 106. Search other subject headings…
- 107. Take a look at the professional association website
- 108. Glossary
- 109. Mergent Online
- 110. Search for Johnson & Johnson
- 111. Select the company name.
- 112. Summary Information
- 113. Company financials for 15 years
- 114. Business Segments
- 115. Ratios
- 117. S&P Industry Survey for Pharmaceutical Industry
- 131. What makes an envisioned idea into a final product?
- 132. Selling the Product and the Idea